How we increased the number of calls and forms sent by lowering the cost per conversion
Client: a dental clinic in Zaporizhzhia.
Services provided by the clinic: dental treatment, pediatric dentistry, dental implants, and orthodontics.
Mission: increase the number of potential customers, reduce the cost per conversion.
Problem: high level of competition.
Prior to cooperating with us, the client had advertising that did not give the expected result. After analyzing the account, we found a number of errors, such as incorrect goals (Contacts page), automatic conversion-targeted bidding, low ad performance, etc.
We launched advertising in mid-March, so the first month of work is incomplete. We received 66 appeals worth UAH 71.81 each. At this point, we've adjusted our budgets, analyzed our search queries, increased our negative keyword lists, and edited our ads to improve our quality. The following month, the cost of conversion fell by almost half.
Another branch opened in May. A 20% discount was given to new visitors in honor of the opening. We have launched additional search campaigns as well as campaigns with the corresponding offer on the display network. We have added a local campaign with a new address. As a result, the number of conversions increased by 77% and the price decreased by 76% (compared to May).
We launched advertising in mid-March, so the first month of work is incomplete. We received 66 appeals worth UAH 71.81 each. At this point, we've adjusted our budgets, analyzed our search queries, increased our negative keyword lists, and edited our ads to improve our quality. The following month, the cost of conversion fell by almost half.
Another branch opened in May. A 20% discount was given to new visitors in honor of the opening. We have launched additional search campaigns as well as campaigns with the corresponding offer on the display network. We have added a local campaign with a new address. As a result, the number of conversions increased by 77% and the price decreased by 76% (compared to May).
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
