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Home/Blog/SMM/How to promote an Instagram page: basic strategies and tools

How to promote an Instagram page: basic strategies and tools

Instagram attracts millions of people every day. Among the audience, there are many paying customers who are ready to buy your products. So, Instagram is a social network ideal for promoting your brand and finding customers. The article below describes how to start a successful journey of your business on Instagram. 

Why promotion of Instagram page is an effective tool

According to official data from the Meta company in 2022, more than 2 billion users used Instagram every month. Therefore, you will be able to find among all these people those who will buy exactly your products regardless of your business niche. Moreover, a well-developed and engaging profile, precisely targeted advertising, and active, consistent interaction with the audience will increase brand awareness and trust. 

 

Among the primary advantages of promoting an Instagram page, the following can be highlighted: 

 

  • targeted advertising with budget control;
  • an intuitive interface and promotional tools; 
  • large audience ready to purchase your products or services. 

Stages of promoting a page on Instagram

First, it is important to create a profile. There are two types of profiles available on Instagram: a personal account and a business account. Choose a business account if you want to track interactions with content, communicate with customers in advanced ways, run targeted advertising, and enjoy many other features.

 

The next step is to create an account design. Building your brand style is an essential step for promoting a brand on Instagram. Companies often select two primary colors for their account to be featured in all future posts, stories, and reels. The primary goal is for the user to immediately recognize the brand upon visiting the page.

 

It is also worth installing your brand’s logo on the avatar and creating a headline and “header” that will attract attention. You should not forget that there are a large number of potential customers on social networks, but at the same time there are many companies and brands that will be competitors for you. Your main task is to stand out among them, offer something unique, and describe it in the page header. 

 

The next step requires regularity and discipline. Once you’ve properly completed your account, it’s important to start publishing posts, stories, and reels. This will create a base for organic audience growth. At this point, many companies begin to turn to digital agencies, because daily content creation and publishing is a very time-consuming endeavor. 

 

We also recommend setting up targeted advertising to promote your products or services. If you own a small or medium-sized business, Instagram can be your main sales platform. Targeted advertising is one of the most effective tools for attracting potential customers’ attention. 

Basic strategies for promotion of business on Instagram 

Growing an Instagram profile requires a comprehensive approach and extensive knowledge to succeed. We’ve prepared a basic strategy to get you started.

 

It’s important to begin by analyzing your target audience. This will help you determine the period of their peak activity on Instagram, preferences, and pain points. The next step is to create a content plan to structure your actions. Consistency is also key to your success. Customers need to get used to your presence in the media. Publish new posts, reels, and stories at the most convenient time for your audience. 

 

In addition, it’s worth creating unique content. We recommend not only advertising your services but also providing value to your followers. Demonstrate your expertise and offer tips relevant to your field. This approach will allow you to gain many loyal followers for your brand.

Why is it worth ordering Instagram business promotion at the Lanet CLICK digital agency

Profile promotion seems to be a rather simple task for many people. But to succeed in it, you need to have extraordinary knowledge and experience. If you don’t want to dive into all the intricacies of promoting an Instagram page, the digital agency Lanet CLICK experts will help you with this task.

 

Lanet CLICK is a digital agency with many years of experience. With us, you can increase the flow of customers and increase recognition and trust in your brand. Our SMM Instagram specialists will promote your brand at the highest level.

 

We will find an approach to any client. Submit an application today, and our managers will contact you.

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