Private website promotion specialist vs professional agency services: what to choose for your business

Website promotion is one of the key elements of successful business strategies. To achieve high results in web resource promotion, you need to turn to industry experts. However, when it comes to choosing between a private SEO specialist and the services of a professional agency, many companies face difficulties. In this article, we will look at the advantages and disadvantages of both options.

Services of a private SEO specialist: pros and cons

The main advantages of private SEO promotion are as follows: 

• Cost. Usually, the services of private experts are cheaper than those of an agency, which can be important for small businesses with a limited budget.
• The ability to be in touch all the time. Such experts can respond outside of business hours, which allows for more flexible and efficient cooperation.

At the same time, private specialists often do not have access to all the tools and resources that agencies do. One person usually does not cover all aspects of website promotion on Google, such as link building, content marketing, etc. A private specialist will not give any guarantees, and such cooperation often does not involve the conclusion of a contract. And if, for some reason, it doesn’t work, it can slow down the process of promoting your website.

Website promotion on Google by an online marketing agency: advantages and disadvantages

One of the main advantages of working with a professional digital agency is access to a wide range of services. Companies offer comprehensive solutions, including:

• SEO. Website optimization to increase its visibility in search engines.
• PPC (contextual advertising). Management of paid advertising campaigns to attract targeted traffic to your website.
• Content marketing. Creation of high-quality and interesting content with the introduction of keywords to attract the audience.
• Analytics and improvement. Monitoring and analysis of results for continuous optimization of an online store or any other type of website. 

The teams of such companies consist of specialists in various fields, which allows them to develop and implement more complex and effective marketing strategies. In addition, professional agencies have full access to specialized tools that significantly improve the effectiveness of promotion. It includes various paid SEO software, analytics platforms, etc. The use of several tools requires certain skills and experience, which agency specialists definitely have.

A contract with an online marketing company is a guarantee of stability. Unlike a private specialist who may, for example, get sick or take an unexpected vacation, agencies have backup workers who are ready to pick up the project at any time. It ensures that marketing campaigns are not interrupted at an unexpected moment.

Agencies can also help you develop and implement a long-term strategy, taking into account changes in the market and your company. They can scale services depending on changes in the business. Therefore, you can be sure that your marketing efforts will meet your current needs.

However, the main disadvantage of working with an agency is the cost. Search engine optimization services for an online store from such a company are usually more expensive than those provided by an individual professional.

Private specialist vs. digital agency: conclusion

Working with a private specialist seems to be more cost-effective, but professional agencies can offer comprehensive solutions for website promotion. Moreover, their experience in various industries, the availability of a number of paid resources, and stability in their work make them an ideal choice for businesses seeking long-term success in the digital space. If you have a small project and a limited budget, it is better to order services from a private pro. 

If you want your business to stand out from the competition and attract more and more customers, contact Lanet CLICK. We provide high-quality SEO services. Our team of experienced professionals will be able to implement even the most ambitious projects and ensure your company’s long-term success.