What are Discovery Ads
Discovery Ads is an advertisement that covers users on popular Google services. One of its features is targeting, a cold audience. That means those people who have not yet guessed a particular product or service they need. They may not know about their existence yet. Showing your brand to a cold audience builds trust and calls an interest in people. At the same time, it is not a random audience at all. Discovery Ads are shown to users after analyzing their online behavior.
Google Discovery Ads targeting combines users' interests and behavioral histories across Google platforms. For example, Google's algorithm systems effectively analyze web queries and other consumers' intentions: searching for an object on maps, visiting websites, and downloading mobile applications. Thus, the cold buyer is shown advertising that best suits his interests.
Where Discovery Ads
Users will see Discovery Ads:
in the popular YouTube video hosting feed;
in the sections Promotions and Social Networks
in the Gmail mail service;
in Google Discover Feed news feed.
Who needs Discovery Ads
About 3 billion users use the above services. Therefore, with the help of Discovery advertising campaigns, you can significantly expand your audience.
Discovery Ads are for you if you want to:
Increase customer base. Thanks to Google's algorithms that recognize consumers' intentions, your ads will be seen by the users who are most interested in your offer.
Launch a new product or brand. Spectacular and expressive Discovery Ads will attract the attention of potential buyers just when they are almost ready to test new products or try a new brand.
Improve the effectiveness of media advertising to achieve marketing goals. Thanks to Discovery advertising campaigns, you will be able to increase sales, increase website traffic and conversions, and increase subscriptions to your newsletter.
Reapply to your loyal audience. Discovery Ads are aimed at those audiences who use Google services to return to their favorite content. Discovery contextual advertising allows you to get targeted action from users who already know your brand — they have already bought from you or been on your website.
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Discovery Ads advertising formats
Google Discovery campaigns can be in two formats:
Standard (one picture). While ordering an advertising campaign, several format images are taken. Google tests options and shows different personalized messages to different target audiences.
Discovery Carousel. Carousel advertising is similar to traditional advertising, allowing users to scroll through all posted images. You can upload from 2 to 10 images to the Discovery Carousel, and Google will display them in the set order.
How much does it cost to order Discovery Ads
You can order Discovery Ads at Lanet CLICK digital agency. You will protect yourself from incorrect settings and save money and time by entrusting Google Discovery advertising to our PPC specialists. Lanet CLICK will help you, among other things, choose bright images to attract users' attention, write selling text, set up targeting for the optimal audience and analyze results.
The cost of Discovery Ads campaigns depends on the complexity of a particular project and is discussed individually, taking into account customers’ needs and wishes.
|Service||Agency fee (UAH)||Media budget (UAH)|
|Discovery Ads||from 8000||from 20000|
|Display advertising on the Internet||from 8000||from 20000|
|Advertising of goods in Google||from 8000||from 20000|
|YouTube advertising||from 8000||from 20000|
|Promotion of mobile apps||from 8000||from 20000|
|External audit of contextual advertising||from 2500||-|
|Setting up and maintaining a Google Ads account||from 8000||from 20000|
|Remarketing setup services||from 8000||from 20000|