The correct setting of contextual advertising allows you to show advertisements to a Β«warmΒ» audience that is already looking for your product or service, interested in the offer and ready to buy or order.
Order contextual advertising in Lanet CLICK. We have experience working with various business niches, large and small budgets. We will create an optimal advertising strategy for you, taking into account the specifics and goals of the company, prepare creatives, make all settings and launch effective ads.
What customers get by ordering Google advertising from us:
Our specialists create and configure the following types of advertising campaigns:
Our specialists create and configure the following types of advertising campaigns:
The steps involved in creating and configuring contextual advertising include:
Account creation/audit
Google Analytics/GTM settings
Study
of USP
Development of the account structure
Forming ads
Work analysis
and optimization
PPC is set up specifically for the target audience β people who are interested in the advertiser’s product or service.
Google’s contextual advertising is paid, but payment is made per “click”, and ads are shown to users in accordance with their search queries and behavior on the Internet. It makes contextual advertising one of the most effective tools for brand promotion.
You can also order the following services:
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Frequently asked questions from customers
Check that the location, time of the request, and search phrase match the settings specified in the ad campaign. In most cases, this mismatch is the reason why ads are not shown on Google.
The search engine shows ads based on keywords, location, and language. The rating, which is affected by the bid, quality score, expected impression, etc., is evaluated last. This auction happens every time, so ads can be shown in different positions or not shown at all.
Advertising costs per day may differ slightly from the average daily budget, more or less, because Internet traffic is subject to constant fluctuations. To compensate for the lack of activity during the downturn, Google shows ads more often during busy periods.
To do this, it is worth checking the loading speed of landing pages, as well as whether the design and usability of the site match your strategy and reflect your USP.
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Google Ads
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Contextual ads are ads that are shown to users based on their online behavior. PPC advertising can be seen on various Google partner resources or in the search results (several positions at the top and bottom with appropriate labeling).
Contextual advertising is based on keywords and user queries, so it is relevant to their interests. Besides, PPC advertising can be targeted at a specific audience. Yes, flexible settings allow you to show ads to people of a certain gender, age, interests, place of residence, etc. That is why this type of advertising on the Internet is effective.
Google advertising offers many opportunities for advertisers:
Moreover, contextual advertising opens up opportunities for remarketing and allows you to target users who have already interacted with your products, visited your site or watched your videos.
Setting up contextual advertising takes place in Google Ads. It is a fairly complex tool that regularly undergoes certain changes. To effectively set up an advertisement with the optimal cost per lead, a professional approach is necessary. Therefore, it is worth contacting specialists. This will save your time and effort.
PPC specialists of the Lanet CLICK digital agency use a strategy that allows you to get the most from advertising and at the same time effectively distribute the media budget. For this, specialists:
To order contextual advertising in Lanet CLICK, click on the button below or call or write to us.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.