The correct setting of contextual advertising allows you to show advertisements to a «warm» audience that is already looking for your product or service, interested in the offer and ready to buy or order.
Order contextual advertising in Lanet CLICK. We have experience working with various business niches, large and small budgets. We will create an optimal advertising strategy for you, taking into account the specifics and goals of the company, prepare creatives, make all settings and launch effective ads.
What customers get by ordering Google advertising from us:
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PPC is set up specifically for the target audience — people who are interested in the advertiser’s product or service.
Google’s contextual advertising is paid, but payment is made per “click”, and ads are shown to users in accordance with their search queries and behavior on the Internet. It makes contextual advertising one of the most effective tools for brand promotion.
Our specialists create and configure the following types of advertising campaigns:
The steps involved in creating and configuring contextual advertising include:
2.
We configure everything that is necessary for the effective operation of contextual advertising: Google Analytics (basic), e-commerce, Google Merchant Center, Google Tag Manager, as well as remarketing.
4.
We plan and create an account structure taking into account the specifics and range of the business, compose a semantic core, and develop technical specifications for creating a Google Merchant Center feed.
6.
We analyze the effectiveness, adjust and deepen the settings, optimize existing advertising campaigns, provide recommendations for creating new ones, and report on the work performed.
1.
We create an advertising account from scratch or conduct an audit of an existing Google Ads advertising account, and form a media plan.
2.
We configure everything that is necessary for the effective operation of contextual advertising: Google Analytics (basic), e-commerce, Google Merchant Center, Google Tag Manager, as well as remarketing.
3.
We analyze the product or service, competitors in advertising results, and form and agree on the USP and CTA for advertising campaigns.
4.
We plan and create an account structure taking into account the specifics and range of the business, compose a semantic core, and develop technical specifications for creating a Google Merchant Center feed.
5.
We write advertisements, create extensions, and form lists of negative keywords. We develop creatives for the Display Network and adapt their formats, after which we replicate the creatives.
6.
We analyze the effectiveness, adjust and deepen the settings, optimize existing advertising campaigns, provide recommendations for creating new ones, and report on the work performed.
1.
We create an advertising account from scratch or conduct an audit of an existing Google Ads advertising account, and form a media plan.
3.
We analyze the product or service, competitors in advertising results, and form and agree on the USP and CTA for advertising campaigns.
5.
We write advertisements, create extensions, and form lists of negative keywords. We develop creatives for the Display Network and adapt their formats, after which we replicate the creatives.
What client companies say about us
During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.
- Funduk.Ua
During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.
- Kovalska Invest LLC
During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!
- JSC Oschadbank
The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.
- Lanet Network LTD
The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.
- IntergalBudInvest
We are completely satisfied with our work with the Lanet CLICK team. The representatives have repeatedly confirmed their competence and ability to achieve results. Advertising, adjusted by them, works effectively, communication is clear, all tasks are completed in time and on a proper level. We recommend the agency as a reliable contractor.
- Berest
Sincere thanks to the Lanet CLICK team for the excellent work in the field of targeted advertising for our company. Specialists analyzed our audience in detail, created cool creatives and adjusted advertising campaigns so that our business received a significant increase in the number of customers and sales. They always stick to the negotiated budget, terms, and remind about the launch of new ideas and wishes. It is worth noting the prompt feedback and flexibility in solving any issues. The team is always in touch, offering creative solutions and updating strategies based on results. We recommend this company to everyone who seeks high-quality and effective promotion of their business online.
- KeramHall
We are very pleased! We see the results both by impressions and by average positions. We would like to add that the agency dispelled our previous experiences of cooperation with SEO specialists, because it was usually necessary to make a lot of effort to get something moving. Here, on the contrary, it feels like team have everything under control, and this issue is completely taken care of! Exceeded expectations-reality. We are satisfied with the partnership with Lanet CLICK. Special thanks to the project manager, like the communication, the structured approach and everything is very clear and prompt, so that there are never any questions. Super!
- BOGIKA
During our cooperation with the Lanet company, we were repeatedly convinced of its reliability and high level of services. The team always demonstrates diligence, promptly solving tasks and meeting deadlines. Separately, it is worth noting the adequate ratio of price and quality. Services are provided at a high level, the cost remains competitive. We recommend this company to everyone who is looking for a reliable partner in the field of Internet marketing.
- Power up
It is a pleasure to work with the team. The work is delivered on time, managers respond promptly to the assigned tasks. Also, I would like to note that in controversial situations, the team went to a meeting, so we were able to find a compromise. We recommend the services of the Lanet CLICK team.
- UKRGASBANK
Frequently asked questions from customers
Check that the location, time of the request, and search phrase match the settings specified in the ad campaign. In most cases, this mismatch is the reason why ads are not shown on Google.
The search engine shows ads based on keywords, location, and language. The rating, which is affected by the bid, quality score, expected impression, etc., is evaluated last. This auction happens every time, so ads can be shown in different positions or not shown at all.
Advertising costs per day may differ slightly from the average daily budget, more or less, because Internet traffic is subject to constant fluctuations. To compensate for the lack of activity during the downturn, Google shows ads more often during busy periods.
To do this, it is worth checking the loading speed of landing pages, as well as whether the design and usability of the site match your strategy and reflect your USP.
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Contextual ads are ads that are shown to users based on their online behavior. PPC advertising can be seen on various Google partner resources or in the search results (several positions at the top and bottom with appropriate labeling).
Contextual advertising is based on keywords and user queries, so it is relevant to their interests. Besides, PPC advertising can be targeted at a specific audience. Yes, flexible settings allow you to show ads to people of a certain gender, age, interests, place of residence, etc. That is why this type of advertising on the Internet is effective.
Google advertising offers many opportunities for advertisers:
Moreover, contextual advertising opens up opportunities for remarketing and allows you to target users who have already interacted with your products, visited your site or watched your videos.
Setting up contextual advertising takes place in Google Ads. It is a fairly complex tool that regularly undergoes certain changes. To effectively set up an advertisement with the optimal cost per lead, a professional approach is necessary. Therefore, it is worth contacting specialists. This will save your time and effort.
PPC specialists of the Lanet CLICK digital agency use a strategy that allows you to get the most from advertising and at the same time effectively distribute the media budget. For this, specialists:
To order contextual advertising in Lanet CLICK, click on the button below or call or write to us.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
