Effective SEO strategies for 2024: current trends and algorithm updates

Every year, Google updates its search algorithms several times and regularly introduces new tools. It affects the work of SEO specialists, forcing them to adapt to new requirements and use new methods of promotion. In this article, we will tell you what aspects you should take into account when building an SEO website promotion strategy in 2024. 

During 2023 and the first half of 2024, Google released several updates, including: 

1. Core Updates. The core update, which affected many aspects of ranking, took place in March, August, October, and November 2023, as well as in March 2024. 
2. Helpful Content Update. In September 2023, Google again increased the requirements for the quality and usefulness of content. 
3. Spam Updates. Updates aimed at combating spam and abuse, as well as promotion by “dishonest” methods, were carried out in March and June 2024. 
4. Reviews Update. An update to the indexing of product reviews and testimonials, which aims to improve the delivery of quality and useful reviews. The last update was conducted in November 2023. 

In general, all these updates require content creators and business owners to be more attentive to content creation, prioritize its value and usefulness to the user, and use only honest and transparent methods when promoting and optimizing websites for Google.

There were also other updates related to the latest ways of searching and retrieving information. In particular, it is the continuation of work with MUM, Bard, and the introduction of AI assistants. 

MUM (Multitask Unified Model) is an algorithm that provides users with the ability to receive answers in various simple formats using technology that can understand not only text but also images, videos, and podcasts. 

Bard is a chatbot that quickly finds answers to questions among all the information available on the Internet, so users no longer need to do it manually. 

Bing Chat, ChatGPT, and Gemini have already become indispensable work assistants for many, especially for automating tasks and generating content. 

All this has had an expected impact on marketing, and in particular on website promotion in search engines.

Promotion trends in 2024: AI, expertise, convenient search, and social media 

Among this year’s relevant trends: 

• Integration of artificial intelligence. More and more companies are using AI to optimize SEO processes, in particular, to automate data analysis and help create promotion strategies. 
• Expert content. Previously, E-E-A-T factors (expertise, experience, authoritativeness, and trustworthiness) that affect content ranking were important mainly for medical websites, but today they should be taken into account by everyone, as now E-E-A-T factors are a counterweight to artificially generated low-quality content. 
• Voice and visual search. It provides a more convenient search for information and broader results. For promotion specialists, it means a transition from traditional SEO communication to a more natural question-and-answer interaction. 
• Social media. An active presence on social media helps to improve brand visibility, communicate with the audience, demonstrate your social and civic position, and maintain a certain brand image. It will be a great help in promotion. 

What remains relevant in 2024: classic and integrated SEO 

In addition to trends related to the introduction of artificial intelligence in promotion and search technologies, there are also several strategies and tools for promoting websites on the Internet that will remain important or gain popularity in 2024.

• Classic SEO. High-quality keyword-optimized and query-relevant content, internal linking and link building, regular SEO audits of the website, and its technical optimization are the basis without which further promotion is impossible. Moreover, it is technical optimization that allows websites to survive the next updates to search algorithms. 
• On-SERP SEO. It is a promotion strategy that involves getting a website into all possible search result formats (classic search results, rich snippets, carousel videos, top answers to questions, products, contextual advertising, similar queries, and locations near the user) for all queries. It allows you to gain a big advantage over your competitors. 
• Zero-Click optimization. It is an SEO optimization strategy that ensures that content from the site relevant to the search query gets into the quick answers in the search results. It inspires trust in the user and increases the likelihood of going to the site from the “zero results” if the user wants to find out more information on the request. 
• Video marketing. The popularity of video content is only growing, and it shows high efficiency as a channel of interaction with the audience, so it is worth actively using it. It can be long or short videos on YouTube that rank well in search engines, videos on the website, as well as short videos on TikTok or Instagram, depending on the business niche and topic.

By using modern trends and up-to-date promotion strategies, you can attract the attention of users, increase organic traffic to your site, and achieve your business goals. 

If you need professional help in promoting an online store or other website, contact Lanet CLICK digital agency. Our SEO specialists have extensive experience, so they will definitely find the best promotion strategy for you within your budget and taking into account modern trends. Leave a request on the website to learn more about cooperation with us and the cost of SEO promotion services.