Case: SEO promotion
of full cycle production studio
Increased the number of search requests in TOP 3 and TOP 10
Output data
Customer:
- Full cycle production studio (only a small part was optimized)
Tasks:
- increase of traffic
- increase of site positions
- increase the number of key phrases in the search
Tasks
Situation:
at the moment when the work started, we discovered technical optimization problems, part of meta tags required replacement, the quality of referential profile was not high, there was not enough pages in the structure of the site.
Solvings:
realization of promotion strategy (on-page optimization):
- expanding of site structure
- complex external and internal SEO of site
- solving technical problems.
Goals:
solving technical problems which stop site from growing.
increase traffic from organic search.
output of medium-frequency and high-frequency requests in TOP 3 and TOP 10.
increase a number of conversions.
improve the visibility of site in search engines by keywords.
search of new points of growth of the site.
Result
outputting current requests on leaders' positions in Google search results.
considerable increase of organic traffic and conversions
increasing of number of phrases in search results in TOP 3 and TOP 10
An example of successful promotion by frequency queries
Slice of the TOP-100 as of September 28, 2020
Slice of the TOP-100 as of January 20, 2021
Work stages:
solving of technical problems
creating of semantic core
on-page optimization of meta tags
creating technical assignment for texts, writing and their further publication on site
increasing reference weight:
- writing and placing press releases on authoritative thematic traffic resources with high DR and high trust rate
- placing crowd links.
Results
Comparison of traffic at the beginning of promotion and after optimization works Порівняння трафіку на початку просуван
