Get an offer

Case of SEO-promotion of a full-cycle production studio website

Increased the number of search requests in TOP 3 and TOP 10

#SEO

Input data

Customer: Full cycle production studio.

Work duration: 5 months.

Team: project manager, SEO specialist, copywriter, editor.

Problem: at the moment when the work started, we discovered technical optimization problems, part of meta tags required replacement, the quality of referential profile was not high, there was not enough pages in the structure of the site.

Tasks:

Solving technical problems which stop site from growing.

Increase traffic from organic search.

Output of medium-frequency and high-frequency requests in TOP 3 and TOP 10.

Increase a number of conversions.

Improve the visibility of site in search engines by keywords.

Search of new points of growth of the site.

List of works

Fixing technical errors on the site. We eliminated indexing errors, optimized loading speed, set up the correct URL structure and fixed problems with the mobile version.

Collecting a semantic core. We analyzed competitors' key queries and identified the most effective search phrases for promotion.

Page-by-page on-page optimization of meta tags. We optimized the titles and descriptions of pages for relevant keywords for each section of the site.

Drawing up technical specifications for texts, writing and their subsequent publication on the site.

Writing and posting press releases on authoritative thematic traffic resources with high DR and high trust.

Placing crowd links. We selected relevant thematic sites and created natural links to increase the ranking in Google.

Results

After the work was done, we saw a significant improvement in all key site metrics. Organic traffic more than doubled, the number of queries in the TOP 3 and TOP 10 increased significantly, and search conversions became more predictable.

65 queries were able to be placed in the TOP 10, 44 of them in the TOP 3

Comparison of traffic at the beginning of promotion and after optimization works – growth of 107.26%

Results

65 queries were able to be placed in the TOP 10, 44 of them in the TOP 3

Comparison of traffic at the beginning of promotion and after optimization works – growth of 107.26%

Conclusion

A comprehensive approach to SEO-promotion, which included correcting technical errors, optimizing content, and working with the link profile, allowed the production studio to significantly improve results: monthly organic traffic increased, the bounce rate decreased, and the achieved goals increased, which demonstrates stable growth, the effectiveness of the methods used, and the real benefits of comprehensive SEO-promotion for business.

Do you want the same?

Order an individual consultation to discuss your project!

Order