SMM promotion of Podolsky beauty salon
How to boost brand awareness, increase reach by 117.2%, and improve audience engagement by 66.9% through comprehensive SMM promotion for a beauty salon on Instagram
Input data
Client: beauty salon in Kyiv Podolsky.
Cooperation period: November 2021 — February 2022.
Social network: Instagram.
Target audience: women (80%) and men (20%) aged 18 to 45 who are interested in beauty procedures and taking care of their health, living or working in the central part of Kyiv.
Team: SMM specialist, proofreader, creator, designers.
Problem: the beauty salon’s Instagram account had nearly 5,000 followers, but a significant portion of the audience had been acquired through non-organic methods. This negatively affected reach, engagement, and overall effectiveness of the account’s promotion. In addition, the profile lacked a consistent visual style and a systematic content strategy, making it difficult to build brand recognition and attract potential clients.
Goal: to increase awareness of the beauty salon’s brand, build an active and loyal Instagram audience, increase reach and user engagement, and encourage potential clients to book beauty treatments.
Tasks:
Develop a comprehensive SMM strategy to promote the beauty salon on Instagram.
Update the profile’s visual design in line with the brand positioning.
Create a content plan for posts and Stories.
Increase audience reach and activity.
Build effective communication with potential clients.
Set up targeted advertising to attract the target audience.
Build a positive image of the salon and increase brand awareness.
List of works
At the beginning of the cooperation, the audience of the page was almost 5,000 subscribers, who were mostly recruited by black methods, which negatively affected the overall statistics of the account and the effectiveness of its promotion.
Results
A comprehensive approach to promoting the beauty salon on social media, combining a refreshed visual identity, consistent creation of high-quality content, and the launch of targeted advertising, significantly improved the key performance indicators of the Instagram account. Within just a few months of collaboration, the profile became more recognizable, while the audience became more active and engaged with the brand.
- The Instagram profile’s visual style was completely updated.
- Account reach increased by 117.2%.
- Audience engagement increased by 66.9%.
- A unified content strategy for posts and Stories was developed.
- Brand recognition of the beauty salon on social media and the quality of communication with potential clients were improved.
- A foundation was established for the account’s further organic growth and effective acquisition of new salon visitors.
Coverage indicators increased by 117.2%.
Interactions indicators increased by 66.9%.
Results
A comprehensive approach to promoting the beauty salon on social media, combining a refreshed visual identity, consistent creation of high-quality content, and the launch of targeted advertising, significantly improved the key performance indicators of the Instagram account. Within just a few months of collaboration, the profile became more recognizable, while the audience became more active and engaged with the brand.
- The Instagram profile’s visual style was completely updated.
- Account reach increased by 117.2%.
- Audience engagement increased by 66.9%.
- A unified content strategy for posts and Stories was developed.
- Brand recognition of the beauty salon on social media and the quality of communication with potential clients were improved.
- A foundation was established for the account’s further organic growth and effective acquisition of new salon visitors.
- The Instagram profile’s visual style was completely updated.
- Account reach increased by 117.2%.
- Audience engagement increased by 66.9%.
- A unified content strategy for posts and Stories was developed.
- Brand recognition of the beauty salon on social media and the quality of communication with potential clients were improved.
- A foundation was established for the account’s further organic growth and effective acquisition of new salon visitors.
Coverage indicators increased by 117.2%.
Interactions indicators increased by 66.9%.
Conclusions
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