SMM promotion of Podolsky beauty salon

Як збільшити впізнаваність бренду та сформувати зацікавлену лояльну аудиторію потенційних клієнтів

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Input data

Client: beauty salon in Kyiv Podolsky;

Cooperation period: November 2021 — February 2022;

Social network: Instagram;

Target audience: women (80%) and men (20%) aged 18 to 45 who are interested in beauty procedures and taking care of their health, living or working in the central part of Kyiv.

Project tasks:
to form brand loyalty;
to make it more recognizable;
to encourage the target audience to use the services of this particular salon;
to communicate with the audience.
List of works

At the beginning of the cooperation, the audience of the page was almost 5,000 subscribers, who were mostly recruited by black methods, which negatively affected the overall statistics of the account and the effectiveness of its promotion.

1
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Developed rubrics and formats for posts and Stories. We paid attention to video content, which was shot directly at the client's location and edited using special applications.
2
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Developed page corporate style, including the main photo, highlights.
3
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Monthly 2-hour photo sessions were held in the salon.
4
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The content was posted with a regularity of 3 posts and 5 Stories per week.
5
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Segmented the target audience and launched advertising campaigns with the goals of Interaction, Visiting the profile.
6
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Actively used videos, the materials for which were filmed at the client's location. Implementation examples are on the salon’s page: video 1, video 2, video 3.
Results

Completely updated profile style.

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Coverage indicators increased by 117.2%.

Interactions indicators increased by 66.9%.

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Results

Coverage indicators increased by 117.2%.

Interactions indicators increased by 66.9%.

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