SMM promotion for the natural tea producer YOGODA
How to increase the number of followers on Instagram by 4.5 times thanks to an updated SMM strategy and cooperation with bloggers
Input data
Client: the manufacturer of natural berry tea YOGODA.
Problem: low level of engagement and reach in social networks.
Duration: 5 months.
Tasks
brand promotion among the target audience in social networks;
increasing the number of followers and interactions on Instagram;
use of various tools for promotion: targeted advertising, competitive activities, and cooperation with bloggers.
List of works and results
1. We updated the visual concept of the page with the integration of craft content: we developed the design of posts, stories, and highlights.
Page before the cooperation with us
Page during the cooperation with us
2. Different post formats were used:
animated videos;
Reels, which were filmed monthly at different locations.
animated videos;
Reels, which were filmed monthly at different locations.
Such videos gained the largest number of views, some reaching up to 130,00
Live photos, in the submitted stories of which the target audience can recognize themselves
3. We launched targeted advertising, namely the promotion of posts with the goals of Interaction and Reach. To do this, we gathered audiences based on their interests and segmented them. We also used the organic promotion: with the help of hashtags, trending sounds.
4. We organized integrations with opinion leaders, with the help of which we reached an additional 200,000 users and attracted them to the brand page.
4. We organized integrations with opinion leaders, with the help of which we reached an additional 200,000 users and attracted them to the brand page.
The best results were obtained during a joint contest with a blogger, in which a month's supply of tea was raffled off. During the integration, we reached almost 140,000 users and increased the number of subscribers almost 5 times: from 1,200 to 6,356.
The number of subscribers at the beginning of cooperation with us and during
Coverage rate at the beginning of cooperation with us and during
List of works and results
1. We updated the visual concept of the page with the integration of craft content: we developed the design of posts, stories, and highlights.
Page before the cooperation with us
Page during the cooperation with us
2. Different post formats were used:
animated videos;
Reels, which were filmed monthly at different locations.
Such videos gained the largest number of views, some reaching up to 130,00
Live photos, in the submitted stories of which the target audience can recognize themselves
3. We launched targeted advertising, namely the promotion of posts with the goals of Interaction and Reach. To do this, we gathered audiences based on their interests and segmented them. We also used the organic promotion: with the help of hashtags, trending sounds.
4. We organized integrations with opinion leaders, with the help of which we reached an additional 200,000 users and attracted them to the brand page.
The best results were obtained during a joint contest with a blogger, in which a month's supply of tea was raffled off. During the integration, we reached almost 140,000 users and increased the number of subscribers almost 5 times: from 1,200 to 6,356.
The number of subscribers at the beginning of cooperation with us and during
Coverage rate at the beginning of cooperation with us and during
Conclusions
In 5 months of cooperation, we increased the number of subscribers by 4.5 times. Working with influencers in combination with competitive activities on the page turned out to be the best tools for achieving this goal.
In order not to lose followers after the end of the contests and advertising campaign with bloggers, we also paid attention to interactive content that helps increase interest in the page. Thus, the rate of engagement in posts reached an average ERR of 15%.
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