Get an offer

SEO promotion of an Internet provider's website Lanet Network

How to increase organic site traffic by 185%, and visibility in the search engine by over 33%

Input data

Client: Lanet Network – one of the largest Internet and cable television providers in Ukraine.

Work period: 7 years.

Team: project manager, SEO specialists, link builder, copywriters, editor.

Problems: at the time of the start of work, the lack of a unified page indexing system was identified. Some important pages (services, tariffs, vacancies, documents) were closed from search engines or canonized incorrectly, while duplicates, outdated news, promotions and archive tariffs were displayed. Many pages had non-unique meta tags, which caused search engines to rank them incorrectly. Additionally, an imbalance was found in the link profile: an excessive number of anchor links created risks for the naturalness of link building and could negatively affect the trust of search engines.

Tasks:

increase the visibility of the site in the Google search engine and the share of non-branded organic traffic;

increase the relevance of pages for key queries;

improve the indexing and technical condition of the site;

expand the site structure by creating new pages that have the potential for targeted traffic;

optimize the site for generative language models (LLM systems) to increase brand visibility and receive traffic from AI search.

List of works

We conducted a deep technical audit of the site. We used Google Search Console, Screaming Frog, Ahrefs, found indexing errors, duplicates and problems with the internal structure, and created technical tasks for corrections.

We fixed technical errors related to indexing, conducted an audit of pages, determined which ones should be open for indexing, closed duplicates, and determined the correct canonical statuses for all pages.

We eliminated duplicates and archived pages. We configured redirects, merged versions, unified regional pages and meta tags to preserve relevant traffic. We left relevant pages in the search results with unique meta tags, and removed or closed irrelevant ones from indexing.

We fixed internal redirects on the site, improved loading speed, and implemented new micro-markup. We fixed errors in breadcrumbs and URL formation logic.

We formed the semantic core of the site. We identified the main thematic clusters, collected relevant medium and high frequency queries and added long-tail keywords and search queries.

We conducted on-page optimization. We updated the content on priority pages and wrote texts for new ones. During GEO optimization, we added tables, FAQs, comparisons, figures, cases, studies, official data and infographics to the content.

We optimized the site's link profile. We conducted a backlink audit, rejected low-quality links, developed a safe strategy taking into account the anchor plan and used natural anchorless mentions taking into account the topic.

We wrote and posted press releases on authoritative thematic resources. We selected sites based on relevance and authority and prepared topics that highlight the company's social activity. We posted company profiles on thematic directories and platforms to increase brand visibility and citations in LLM systems.

Results

According to the results of the work carried out, the site's organic traffic grew from 54,300 to 154,340 users (+185%), and visibility in the search engine increased from 45 to 60 (+33%). The number of donor domains increased by almost 500, which significantly strengthened the link profile.

In the promotion in generative systems, there is an active growth in targeted mentions of the domain. Over the past six months, 316 visitors and 25 conversions were received from LLM platforms, and this channel continues to demonstrate stable positive dynamics.

Growth in traffic to landing pages from the Google Analytics service.

The graph shows a stable growth in the visibility indicator over the past year from the Serpstat service.

Traffic dynamics over the past year, when the main technical optimization work was carried out, from the Serpstat service.

Traffic dynamics for the entire period of work from the Serpstat service.

Data from Google Analytics on the distribution of traffic from LLM systems over the past six months.

Growth dynamics of the project's donor domains over the past 2 years from the Ahrefs service.

Results

The graph shows a stable growth in the visibility indicator over the past year from the Serpstat service.

Traffic dynamics over the past year, when the main technical optimization work was carried out, from the Serpstat service.

Traffic dynamics for the entire period of work from the Serpstat service.

Data from Google Analytics on the distribution of traffic from LLM systems over the past six months.

Growth dynamics of the project's donor domains over the past 2 years from the Ahrefs service.

Conclusions

The implemented measures allowed a significant increase in visibility of the site in Google and generative systems, which contributed to the growth of organic traffic and strengthened the link profile. At the same time, the Lanet Network brand strengthened its presence in AI systems, increasing the number of targeted mentions and coverage of unique pages.

Do you want the same?

Order an individual consultation to discuss your project!

Order