Google Ads for a suburban restaurant complex
How to increase the quantity and quality of traffic and reduce its cost in wartime conditions
Input data
Client: suburban restaurant complex Equides Club.
Problem: From June 2022, the client restarted some advertising campaigns and tried to adapt to the conditions dictated by the war, so ran them independently. Investments in advertising resulted in calls and bookings, but the calls’ cost was not satisfactory.
Tasks:
List of works
Results
Thanks to the detailed processing of campaigns, traffic has become cheaper and of higher quality:
Results
Conclusion
