Increased the effectiveness of contextual advertising in the presence of obstacles to advertising.
Customer: medical ENT center in Chernivtsi.
Task: to attract targeted visitors to the site for the diagnosis and treatment of ENT diseases.
Problems:
- there are several obstacles to the contextual advertising of medical centers;
- outdated design and functionality of the site.
As a result of the work carried out in the first three months, we achieved the following results: an increase in advertising channel traffic by 34.54%, an increase in the number of conversions by 67.44%, and a decrease in the cost per conversion by 38.52%.
For the next three months, the client took a break from working with the agency and, without stopping advertising campaigns, worked on creating a new site. As a result, the client received the following results: an increase in traffic by 12.51%, conversions by 19.19%, conversion costs by 11.47%, and costs by 30.38%.
After the launch of the new site and the resumption of cooperation, after the next three months, we received a 123.90% increase in conversions, a 65.98% decrease in cost per conversion, and a 23.82% reduction in costs.
As a result of the work carried out in the first three months, we achieved the following results: an increase in advertising channel traffic by 34.54%, an increase in the number of conversions by 67.44%, and a decrease in the cost per conversion by 38.52%.
For the next three months, the client took a break from working with the agency and, without stopping advertising campaigns, worked on creating a new site. As a result, the client received the following results: an increase in traffic by 12.51%, conversions by 19.19%, conversion costs by 11.47%, and costs by 30.38%.
After the launch of the new site and the resumption of cooperation, after the next three months, we received a 123.90% increase in conversions, a 65.98% decrease in cost per conversion, and a 23.82% reduction in costs.
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