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Targeted advertising for a tattoo parlor

How to launch a test promotion with a minimum budget

Input data

We were approached by the owner of a tattoo parlor in Kyiv, who wanted to try targeted advertising to promote his business but was not ready to immediately invest large sums until he was convinced of the payback of this method.

For the test, the customer allocated 15 days and a budget of 5,000 UAH.

The tattoo parlor offers the following services:
women's and men's tattoos;
covering old tattoos or scars.

List of works

We divided the target audiences into two large groups.

For each, we developed separate creatives with examples of work and an invitation to leave a message in Direct or Messenger.

Results

Advertising campaign indicators for 15 days:

5,000 UAH ($130) spent
Impressions: 55,216
Coverage: 73,691
Received 50 applications (8 of them became clients)
Average check: 1500 UAH
Average application price: $2.6
Income received: 12,000 UAH
ROAS: 240%

Results

Advertising campaign indicators for 15 days:

Conclusions

Even within a test run with a limited budget, advertising can be quickly optimized to a profitable level. The successful result was made possible thanks to high-quality examples of work and prompt processing of applications. After the test period was completed, we recommended the client extend the advertising and gradually scale the budget.

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