Targeted advertising for the Fitness Life fitness center chain
How to get 340 new clients in just 4 months and reduce the cost of the message by more than 20%
Input data
Client: a fitness center chain in Kyiv.
Timing: 4 months.
Team: project manager, targeting specialist, designer, proofreader.
Problems: high competition in the niche, lack of flow of new clients, location-specific challenges.
Tasks:
increase the number of leads from new clients;
stimulate the growth of the number of new clients of fitness clubs in different locations;
optimize advertising campaigns to reduce the cost per lead;
increase brand awareness and scale results.
List of works
Results
We increased the number of leads and reduced the cost of one message by more than 20%. During the promotion period, the Fitness Life fitness center chain was able to reach 43,162 users and receive 148,352 ad impressions using Meta Ads. Advertising campaigns provided 1,986 clicks. 340 leads were received through messages with an average cost of $2.41.
The total advertising budget in the first month was $194.95.
The total advertising budget in the second month was $206.94. After optimizing the campaign settings, we managed to increase the number of leads and reduce their cost.
In the third month, with an advertising budget of $215.43, we managed to maintain consistently good results by adding new creatives and offers.
In the fourth month, with an advertising budget of $202.78, we managed to further improve our performance, thanks to high-quality optimization of advertising campaigns.
Results
We increased the number of leads and reduced the cost of one message by more than 20%. During the promotion period, the Fitness Life fitness center chain was able to reach 43,162 users and receive 148,352 ad impressions using Meta Ads. Advertising campaigns provided 1,986 clicks. 340 leads were received through messages with an average cost of $2.41.
The total advertising budget in the first month was $194.95.
The total advertising budget in the second month was $206.94. After optimizing the campaign settings, we managed to increase the number of leads and reduce their cost.
In the third month, with an advertising budget of $215.43, we managed to maintain consistently good results by adding new creatives and offers.
In the fourth month, with an advertising budget of $202.78, we managed to further improve our performance, thanks to high-quality optimization of advertising campaigns.
Conclusions
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