SMM promotion for a company providing flight services in the air tube ulet.pro
How to attract the attention of potential customers to flights in Ulet.pro and increase the number of targeted followers on the page
Input data
Client: a company providing flight services in an air tube in Kyiv.
Issues:
- a rather narrow and specific niche, surrounded by fears and doubts;
- business that depends on weather conditions.
Duration: 8 months.
Tasks
to reach the target audience and encourage them to get vivid emotions from flights at ulet.pro;
build confidence in instructors and debunk fears related to flying;
increase the number of targeted followers on the page.
List of works and results
1. We developed a content strategy with such permanent headings as debunking myths about flights, getting to know the team, flights for children, and special offers. In the design of the posts, live photos were used, which were taken by our team every month.
Examples of post design using graphic elements and photos taken by us
Examples of designing interactive Stories
The posts also used photos without adding graphic elements, which were used to convey emotions from flights
2. We regularly filmed Reels, with the help of which up to 80 thousand accounts were covered.
Statistics of the Reels, which has gained more than 70 thousand organic reach
Growth dynamics of coverage indicators
3. We used the paid methods of promotion, in particular, competitive activities, which were used to maintain the interest of the existing audience on the page and attract a new one.
From February to September 2023, the audience of the page more than doubled: from 2,061 subscribers to 4,561
List of works and results
1. We developed a content strategy with such permanent headings as debunking myths about flights, getting to know the team, flights for children, and special offers. In the design of the posts, live photos were used, which were taken by our team every month.
Examples of post design using graphic elements and photos taken by us
Examples of designing interactive Stories
The posts also used photos without adding graphic elements, which were used to convey emotions from flights
2. We regularly filmed Reels, with the help of which up to 80 thousand accounts were covered.
Statistics of the Reels, which has gained more than 70 thousand organic reach
Growth dynamics of coverage indicators
3. We used the paid methods of promotion, in particular, competitive activities, which were used to maintain the interest of the existing audience on the page and attract a new one.
From February to September 2023, the audience of the page more than doubled: from 2,061 subscribers to 4,561
Conclusions
Through the use of photo and video content with the involvement of actors, we conveyed to the target audience the emotions that everyone can experience during flights. Thereby increasing interest in flights in ulet.pro and encouraging to try this type of entertainment.
Thanks to specially developed rubrics, we dispelled all doubts and fears about flying and built trust in the team of instructors, demonstrating their professionalism. In the complex, this helped us reach more than 900,000 target audiences during the flight season.
Do you want the same?
