How to effectively promote the site of a large online store?
Client: online store of generators.
Duration of work: 3 months.
Objectives:
Issues:
Team: project manager, SEO specialist, copywriter, editor.
Within three months of comprehensive SEO promotion, the website of a large online store began to demonstrate a steady increase in visibility in search engines. Key pages and queries received priority optimization and gradually began to attract organic traffic.
Comparison of organic traffic for 3 months:
Growth in the number of clicks over the last 3 months:
Growth in the number of clicks and impressions over the last 3 months:
Comparison of the number of clicks and impressions for the last 3 months:
Comparison of all indicators for 3 months:
Dynamics of key requests at the beginning of work:
ТОП-3 – 40;
ТОП-10 – 136;
ТОП-30 – 59.
Dynamics of key requests after 3 months of work:
ТОП-3 – 263;
ТОП-10 – 455;
ТОП-30 – 226.
As of the beginning of November, the client's site occupies the first position in the search for "diesel generator" with a frequency of 5,400. When work on the project began, there was a sixth position for this request. We managed to beat competitors like Rozetka and Epicentrk.
According to the data at the beginning of November, the client's website is in the first position in terms of requests for "diesel generator" with a frequency of 18,100. When work on the project began, there was a fourth position for this request.
According to the request "inverter generator" with a frequency of 40,500, the client's site occupies the second position. Before the start of work on the project, it was in sixth position.
The client's site occupies the second position in the search results for the query "petrol generator" with a frequency of 27,100. Before the start of work on the project for this request, the web resource was not even included in the TOP 30.
For the query "buy a petrol generator" with a frequency of 9,900, the client's site occupies the fifth position in the search results. Before the start of work on the project, the site received the seventieth position for this request.
For the query "buy an inverter generator" with a frequency of 8,100, the client's site occupies the third position in the search results. Before the start of work on the project, this request had the eightieth position.
Data from Google Analytics
Comparison of organic traffic for 3 months:
Data from Google Search Console
Growth in the number of clicks over the last 3 months:
Growth in the number of clicks and impressions over the last 3 months:
Comparison of the number of clicks and impressions for the last 3 months:
Comparison of all indicators for 3 months:
Dynamics of key requests at the beginning of work:
ТОП-3 – 40;
ТОП-10 – 136;
ТОП-30 – 59.
Dynamics of key requests after 3 months of work:
ТОП-3 – 263;
ТОП-10 – 455;
ТОП-30 – 226.
As of the beginning of November, the client's site occupies the first position in the search for "diesel generator" with a frequency of 5,400. When work on the project began, there was a sixth position for this request. We managed to beat competitors like Rozetka and Epicentrk.
According to the data at the beginning of November, the client's website is in the first position in terms of requests for "diesel generator" with a frequency of 18,100. When work on the project began, there was a fourth position for this request.
According to the request "inverter generator" with a frequency of 40,500, the client's site occupies the second position. Before the start of work on the project, it was in sixth position.
The client's site occupies the second position in the search results for the query "petrol generator" with a frequency of 27,100. Before the start of work on the project for this request, the web resource was not even included in the TOP 30.
For the query "buy a petrol generator" with a frequency of 9,900, the client's site occupies the fifth position in the search results. Before the start of work on the project, the site received the seventieth position for this request.
For the query "buy an inverter generator" with a frequency of 8,100, the client's site occupies the third position in the search results. Before the start of work on the project, this request had the eightieth position.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
