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SEO promotion of a website for a company engaged in business process automation

How to increase organic traffic by 124% and the number of events by 125% thanks to SEO

Input data

Client: a company engaged in the sale of SAP products and ERP solutions for business automation in various fields (B2B)

Work period: 7 months

Problems:

- lack of pages for new SAP products and ERP solutions for automation of various types of business;

- small share of organic traffic;

- lack of growth in conversions;

- all possible events on the website were considered conversions in Google Analytics.

Tasks:

develop a new template for new pages;

create pages on the website for new SAP products and new solutions;

increase commercial traffic to the website from organic search results;

configure conversions in Google Analytics.

List of works:

We conducted a comprehensive SEO audit of the site, which allowed us to identify weaknesses that negatively affected its visibility in search engines.

After analyzing competitors, we developed a template for pages of new SAP system products and solutions for agribusiness.

We prepared all TT for the correct migration of the site from one CMS to another.

We configured the display of important events as main (conversions) in GA.

We suggested moving to a different hosting tariff, which made it possible to speed up the loading of site pages.

For effective promotion, we collected and clustered the semantic core.

We wrote metadata to already created and new site pages, which improved the visibility of landing pages in Google search.

To ensure the relevance of landing pages and improve their positions, we created high-quality content focused on user needs.

After analyzing the existing link profile and the external link profile of competitors, we developed a plan for a gradual increase in backlinks.

We wrote blog articles to increase the content of the site and to form internal links.

Results

Data from Google Search Console

Keyword dynamics at the beginning of work:

TOP 3 – 4

TOP 10 – 0

TOP 30 – 10

Keyword dynamics after 7 months of work:

TOP 3 – 104

TOP 10 – 67

TOP 30 – 37

According to Ahrefs, the total number of keywords for which the project is ranked in the search engine increased by 34 queries:

August 2024

February 2025

According to Google Analytics, organic traffic increased by 124%, the number of events increased by 125%.

Results

Data from Google Search Console

Keyword dynamics at the beginning of work:

TOP 3 – 4

TOP 10 – 0

TOP 30 – 10

Keyword dynamics after 7 months of work:

TOP 3 – 104

TOP 10 – 67

TOP 30 – 37

According to Ahrefs, the total number of keywords for which the project is ranked in the search engine increased by 34 queries:

August 2024

February 2025

According to Google Analytics, organic traffic increased by 124%, the number of events increased by 125%.

Conclusion

All stages of the work were part of a well-thought-out comprehensive SEO strategy that allowed to improve the visibility of the site, increase organic traffic and achieve high positions in search results.

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