Landing page development for an engine repair service
How to provide easy access to information about related services, facilitating the search and decision-making process for customers
#UI/UX
Input data
Client: an appliance repair service center in Kyiv.
Timing: 3 weeks.
Team: project manager, WEB-dev Team Lead, UI/UX designer, developer, site editor.
Problem: Dissonance in brand perception: the client already had a successful home appliance repair resource, but launching an engine service center required a radically different UI/UX approach. In order not to confuse the audience and maintain a clear conversion logic, it was decided to develop a separate target landing page.
Tasks
to create a visual concept that distinguishes car engine repair from household service;
to develop a UX structure of the landing page focused on quick registration (capture forms, call buttons), typical of urgent car services;
ensure high loading speed and adaptability for mobile devices, since most service station requests come from off the road;
set up lead collection and event tracking so that the client can analyze the effectiveness of the new marketing channel separately.
List of works
1
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Creating a unique visual concept. Design development from scratch in Figma without using ready-made templates, which allowed us to perfectly adapt the interface to the specifics of the car service.
2
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Grid and typography design. Development of non-standard design solutions for blocks with characteristics and price lists to make them as readable as possible.
3
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Microinteraction design. Design of animations and feedback of site elements that emphasize the modernity of the service.
4
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Clean layout. Writing front-end code without heavy constructors (No-Page Builders), which guarantees maximum site speed and code cleanliness.
5
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Development of a custom WordPress theme. Creation of your own theme, where each code block is optimized for specific business tasks.
6
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ACF (Advanced Custom Fields) integration. Setting up a convenient admin panel that allows the client to easily edit content (prices, texts, photos).
7
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Backend logic for forms. Writing custom handlers for registration forms, which ensures reliable delivery of applications and their protection from spam without third-party plugins.
8
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Performance Optimization. Achieving the highest performance in Google PageSpeed Insights (90-100 points) due to the absence of unnecessary libraries and scripts that visual editors usually entail.
Results
The result of the project was a fast and conversion landing page, which allowed the client to scale their business in a new niche.
The site is developed on the WordPress platform
Prices are available for review on the site
Contacts and address with a link to Google Maps
Google PageSpeed Insights result
Results
The result of the project was a fast and conversion landing page, which allowed the client to scale their business in a new niche.
The site is developed on the WordPress platform
Prices are available for review on the site
Contacts and address with a link to Google Maps
Google PageSpeed Insights result
Conclusions
Thanks to custom development without designers, we achieved maximum performance and a unique website design that distinguishes the client's service center from its competitors. Thoughtful structure, typography, and microinteractions provided not only a modern look, but also user-friendliness. The combination of design solutions and technical optimization ensured high loading speed, stable operation, and excellent conversion rates.
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