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Case of promotion of the plastic surgery clinic on Google My Business

How to effectively promote a point on Google Maps for a plastic surgery clinic

#Medicine

Input data

Client: plastic surgery clinic.

Term of work: 3 months.

Team: project manager, SEO specialist, copywriter, editor.

Problem: The clinic operates in the highly competitive YMYL plastic surgery industry, where user trust and accuracy are important. It was necessary to increase visibility on Google Maps and attract more clients through an online profile.

Goals

Increasing the visibility of a point on the map for key queries;

Increasing actions in the company profile;

Increasing the number of route requests;

Increasing the number of people who viewed the company's profile;

Filling out the company profile;

Creation of service cards;

Implementation of Local Business micro-marking on the clinic's website;

Placement of press releases in regional mass media.

List of works

The place on the map has been moved due to the move of the clinic.

Updated photos have been added, including new shots of the premises and facade.

Published a video on how to find a clinic at a new address.

Collected commercial requests according to the business segment.

Written and posted text descriptions of services.

The company profile is filled out (all its main points).

Service cards are filled out (photos and prices are attached).

Implemented micro-marking on the clinic's website.

Preparation and placement of texts in local mass media.

An analysis of implementation efficiency was carried out.

Processed reviews (within 2 months of providing the current service).

Information about the promotion is posted in the "News" section.

Results

Over the three months of working on the clinic's profile in Google My Business, we implemented a set of measures to fill out the profile, optimize service cards and local content, and also processed reviews and regional publications.

Data from Google My Business: the action rate on the company's profile increased by 16.2%

This screenshot from Google My Business shows that the number of route requests increased by 51.6%

A point on the map is displayed for the query «breast augmentation»

The clinic's profile appears in the results for the query «lipofilling»

Also, a search for the query «blepharoplasty» displays the clinic's point on the map

Results

Data from Google My Business: the action rate on the company's profile increased by 16.2%

This screenshot from Google My Business shows that the number of route requests increased by 51.6%

A point on the map is displayed for the query «breast augmentation»

The clinic's profile appears in the results for the query «lipofilling»

Also, a search for the query «blepharoplasty» displays the clinic's point on the map

Conclusion

Comprehensive work on the clinic's Google Maps profile increased its visibility and user trust, and increased the number of profile interactions and route requests, confirming the effectiveness of local optimization and regular information updates.

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