Google Ads optimization for an online store of a pet food manufacturer
How to get 15+% more transactions while reducing their cost by 13% in just 2 months
Input data
Client: an online store of a manufacturer of cat and dog food.
Duration of work: 2 months.
Problem: advertising campaigns were set up, but 75% of them consisted of search and Google display network, and the budget for shopping campaigns did not exceed 25-30% of the total.
Tasks
increase the number of transactions;
achieve a transaction cost of $5-8.
List of works
Solution: make a logical bet on the development of shopping campaigns.
Results
The first month was spent reconfiguring and retraining campaigns, and in the second month of work, we already received 15.6% more transactions and a reduction in their cost by 13%. Advertising costs remained at the same level.
Results
Conclusion
Thanks to properly configured contextual advertising, it is possible to improve results and increase client income even in a relatively short time.
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