Setting up Google advertising for a law company

How to set up PPC advertising in a highly competitive niche to get as many conversions as possible


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Input data

Client: private law firm.

Task: creating and setting up a Google Ads account to test an advertising channel for the legal niche.

Duration: 2.5 months.

Problem: the client asked to promote the list of his services, namely: legal support in resolving legal issues, in particular, administrative violations, criminal proceedings, civil cases, as well as legal assistance to the military.

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List of works


With budget expenses of 37,700 UAH, 16 form submissions, and 176 calls were received. The conversion cost was 196 UAH. At the same time, the average cost per click is 5.48 UAH. We continue to work to achieve maximum results.


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