GEO-promotion of the Internet provider Lanet Network: how we attracted traffic from LLM systems
How to increase traffic from LLM systems by 94.3% of unique visitors in 6 months, and strengthen the brand in AI search
Input data
Client: Lanet Network – one of the largest Internet and TV providers in Ukraine.
Timing: 12 months.
Team: project manager, SEO specialists, copywriters, link builder.
Problem: Despite the leadership in traditional Google search, the Lanet Network brand was limitedly represented in the recommendations of AI platforms. This reduced visibility in the new search channel. The site needed optimization for generative search engines: some of the content was not very informative for LLM, and not all pages took into account the queries of generative models.
Tasks
to increase the visibility of the brand in generative systems and LLM platforms;
to ensure a stable increase in traffic from LLM systems;
to optimize pages for generative model queries;
to create new relevant content;
to develop a link profile with relevant mentions.
List of works
Results
At the beginning of 2025, we began implementing GEO promotion (Generative Engine Optimization): we tested approaches, formed a working strategy, and integrated the first solutions. In this case, we analyze the results over the past 6 months, since the previous period was a stage of testing and process optimization.
Over 6 months of GEO-optimization, traffic from LLM platforms increased by 94.3%, and conversions increased by 48.8%, which demonstrates stable channel dynamics.
The most traffic comes from ChatGPT, which generates the main volume of sessions and conversions with noticeable positive dynamics.
As a result of the implementation of the GEO-approach, the Lanet Network brand began to appear steadily in the responses of LLM platforms (ChatGPT, Gemini) and in AI Overviews for priority queries (provider, Internet providers, fiber optic Internet). This expanded the brand's presence in AI search and ensured the growth of relevant traffic to landing pages.
Results
At the beginning of 2025, we began implementing GEO promotion (Generative Engine Optimization): we tested approaches, formed a working strategy, and integrated the first solutions. In this case, we analyze the results over the past 6 months, since the previous period was a stage of testing and process optimization.
Over 6 months of GEO-optimization, traffic from LLM platforms increased by 94.3%, and conversions increased by 48.8%, which demonstrates stable channel dynamics.
The most traffic comes from ChatGPT, which generates the main volume of sessions and conversions with noticeable positive dynamics.
As a result of the implementation of the GEO-approach, the Lanet Network brand began to appear steadily in the responses of LLM platforms (ChatGPT, Gemini) and in AI Overviews for priority queries (provider, Internet providers, fiber optic Internet). This expanded the brand's presence in AI search and ensured the growth of relevant traffic to landing pages.
Conclusions
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