How to increase macro conversions by 2 times in Google Ads
Client: water delivery service.
Period: 2 months.
Team: project manager, PPC specialist, web analyst, designer, editor.
Problem: water delivery service had limited macro conversions and a high cost per conversion in Google Ads. Initial campaigns were not delivering enough targeted traffic, and the budget was being used inefficiently, which limited the opportunity to grow the customer base.
ResultsAfter launching and optimizing our search and GDN campaigns, we started collecting statistics on macro conversions and their cost. This allowed us to evaluate the effectiveness of each campaign, adjust bids, expand negative keyword lists, and set up remarketing audiences, which ensured scaling results without additional budget.
In the first month, we received 14 macro conversions (completed form and ordering Binotel call).
The conversion price for the first month of work is UAH 244.51.
In the second month, the number of macro conversions more than doubled, i.e., 32 macro conversions were received.
The price of macro conversion in the second month decreased by 41%.
Cost reduction and conversion growth in 2 months of operation
Cost reduction and conversion growth in 2 months of operation
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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