Google Ads for analytics service

How did we increase conversions by 65% with a 37% reduction in cost per conversion


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Incoming data

Customer: analytics service for land bank management

Main tasks: increase the number of applications/registrations in the service

Difficulties: search limitations (not many people search for a service that causes low demand)

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What have we done


We started work in mid-February 2021. By the end of the month, we received 1,228 clicks and 19 conversions. We've compiled initial statistics and adjusted the optimal bids for a specific campaign during this period.

In March 2021, we received 15,678 clicks and 301 conversions. We continued to work on account optimization and statistics. New test campaigns launched.

In October 2021, we received 9,830 clicks and 498 conversions. The conversion rate increased by 65.45%, and the conversion cost decreased by 37% (compared to the first month of work).


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