In September 2019, Lanet CLICK was approached by a client with the task of increasing the number of applications for the purchase of large bouquets of flowers through social networks. By this time, the client had already created pages on Facebook and Instagram and had tried to promote them on their own.
The result of advertising campaigns on the lead through the news page (week)
The result of advertising campaigns on the ice through the stories (week)
Conclusion: during the week of the advertising campaign, we received quite expensive applications, so it was decided to abandon such a strategy in the future.
The result of the advertising campaign for messages on Direct Instagram (2 weeks)
The result of the advertising campaign for messages on WhatsApp via Facebook (3 weeks)
Conclusion: according to the results, the advertising campaign for Facebook messages received more targeted results and was extended for another week. The audience was sent to Messenger.
Result of an advertising campaign with traffic on Instagram (month)
Conclusion: the advertising campaign received a fairly low price for the result, in particular, orders continued to come through direct and comments, so it was decided to continue the campaign.
Based on the results of the test campaigns, it was decided to continue targeting the following advertising campaigns:
- for messages on Messenger Facebook;
- traffic to Instagram profile.
The result of the advertising campaign for messages in Messenger Facebook (current metrics)
The result of the advertising campaign with traffic to the Instagram profile (current metrics)
The first stage: Lead generation
The result of advertising campaigns on the lead through the news page (week)
The result of advertising campaigns on the ice through the stories (week)
Conclusion: during the week of the advertising campaign, we received quite expensive applications, so it was decided to abandon such a strategy in the future.
The second stage: Message
The result of the advertising campaign for messages on Direct Instagram (2 weeks)
The result of the advertising campaign for messages on WhatsApp via Facebook (3 weeks)
Conclusion: according to the results, the advertising campaign for Facebook messages received more targeted results and was extended for another week. The audience was sent to Messenger.
The third stage: Traffic
Result of an advertising campaign with traffic on Instagram (month)
Conclusion: the advertising campaign received a fairly low price for the result, in particular, orders continued to come through direct and comments, so it was decided to continue the campaign.
Based on the results of the test campaigns, it was decided to continue targeting the following advertising campaigns:
- for messages on Messenger Facebook;
- traffic to Instagram profile.
Final results
The result of the advertising campaign for messages in Messenger Facebook (current metrics)
The result of the advertising campaign with traffic to the Instagram profile (current metrics)
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
