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SEO optimization
for an equipment distributor

How to increase website traffic to 150%

Income data

CLIENT: distributor of telecommunication and television equipment of leading world brands.

OBJECTIVE: to increase organic traffic in product categories and increase the number of leads.

TIMING: 3 months.

SOLUTIONS: the site's comprehensive internal and external SEO and marked product categories.

List of works

To begin with, we conducted a superficial SEO audit of the site.

Based on the data, we formed a promotion strategy and action plan, with timing and intermediate results.

Conducted internal site optimization:
- we have formed the semantic core of the site;
- conducted on-page optimization in 23 specified categories and subcategories;
- wrote and posted texts for each of these categories;
- optimized the structure of the site;
- optimized texts, metatags and section titles according to search requests.

Conducted external site optimization:
- wrote and published press releases on authoritative thematic resources with a high domain rating;
- posted crowd links (in reviews and recommendations);
- worked with Google reviews.