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SEO optimization for an equipment distributor

How to increase website traffic to 150%

#SEO

Input data

Client: distributor of telecommunication and television equipment of leading world brands.

Timing: 3 months.

Team: project manager, SEO specialist, copywriter, editor.

Problem: at the time of launch, the site had low visibility in search engines in product categories, organic traffic was insufficient, and the number of leads was limited.

Work progress

First, we conducted a superficial SEO audit of the site. It allowed us to identify the main technical errors and problems with page indexing. We also assessed the quality of meta tags, site structure, and the current state of search engine optimization.

Based on the audit results, we developed a promotion strategy. It included a detailed action plan with priority areas of optimization. To control the results, the timing of execution and intermediate indicators were determined.

Next, we implemented internal SEO optimization. We formed a semantic core, performed On-Page optimization in 23 categories and subcategories. We prepared and placed texts, optimized the site structure, meta tags, and section names.

The final stage was external optimization. We wrote and placed press releases on authoritative thematic resources with a high domain rating. We additionally placed crowd-sourced links in reviews and recommendations, and worked with reviews on Google.

Results

Thanks to SEO, we managed to increase traffic on the site from 20% to 150% (depending on the competition of keywords).

By virtue of the carried out work, the site's position in Google search results has improved significantly: the number of queries in the TOP 30 increased by 50%, in the TOP 10 by 19%, and in the TOP 3 by 3%.

Overall dynamics of key project indicators over 3 months.

The graph shows the dynamics of organic traffic growth, which is 46.30% in 3 months.

Recorded a 16.33% increase in conversions.

Results

Overall dynamics of key project indicators over 3 months.

The graph shows the dynamics of organic traffic growth, which is 46.30% in 3 months.

Recorded a 16.33% increase in conversions.

Conclusions

The implemented SEO optimization significantly increased organic traffic and improved conversion rates. The website's rankings for target queries improved significantly, and the comprehensive on-page and off-page optimization efforts delivered tangible business results in a short time.

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