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SEO optimization
for an equipment distributor

How to increase website traffic to 150%

#SEO

Home / Lanet CLICK сases / Case: SEO optimization for an equipment distributor
Income data

CLIENT: distributor of telecommunication and television equipment of leading world brands.

OBJECTIVE: to increase organic traffic in product categories and increase the number of leads.

TIMING: 3 months.

SOLUTIONS: the site's comprehensive internal and external SEO and marked product categories.

List of works

1
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To begin with, we conducted a superficial SEO audit of the site.
2
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Based on the data, we formed a promotion strategy and action plan, with timing and intermediate results.
3
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Conducted internal site optimization:
- we have formed the semantic core of the site;
- conducted on-page optimization in 23 specified categories and subcategories;
- wrote and posted texts for each of these categories;
- optimized the structure of the site;
- optimized texts, metatags and section titles according to search requests.
4
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Conducted external site optimization:
- wrote and published press releases on authoritative thematic resources with a high domain rating;
- posted crowd links (in reviews and recommendations);
- worked with Google reviews.
Results

Thanks to SEO, we managed to increase traffic on the site from 20% to 150% (depending on the competition of keywords).

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Dynamics of Google issuance positions

- TOP-30: +50%;
- TOP-10: +19%;
- TOP-3: +3%.

Results for 3 months of work

the growth of organic traffic by 46.30%;

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increase in the number of conversions by 16.33%.

Results

Dynamics of Google issuance positions

- TOP-30: +50%;
- TOP-10: +19%;
- TOP-3: +3%.

Results for 3 months of work

the growth of organic traffic by 46.30%;

increase in the number of conversions by 16.33%.

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