CASE:
How to increase website traffic
to 150%
CLIENT: distributor of telecommunication and television equipment of leading world brands.
OBJECTIVE: to increase organic traffic in product categories and increase the number of leads.
TIMING: 3 months.
TEAM: project manager, SEO specialist, copywriter, editor.
SOLUTIONS: the site's comprehensive internal and external SEO and marked product categories.
To begin with, we conducted a superficial SEO audit of the site, and based on the data, we formed a promotion strategy and action plan, with timing and intermediate results.
Internal site
optimization
- we have formed the semantic core of the site;
- conducted on-page optimization in 23 specified categories and subcategories;
- wrote and posted texts for each of these categories;
- optimized the structure of the site;
- optimized texts, metatags and section titles according to search requests.
External site
optimization
- wrote and published press releases on authoritative thematic resources with a high domain rating;
- posted crowd links (in reviews and recommendations);
- worked with Google reviews.
Conclusions
Thanks to SEO, we managed to increase traffic on the site from 20% to 150% (depending on the competition of keywords).
Dynamics of Google issuance positions:
TOP-30: +50%;
TOP-10:+19%;
TOP-3: +3%.
Results for 3 months of work:
the growth of organic traffic by 46.30%;
increase in the number of conversions by 16.33%.
