How did we find the target audience for a complex product
Product: universal building tiles for bathrooms made of innovative materials.
Task: to introduce the target users to the product, increase visibility, generate demand, and increase sales.
Problems: Since the sale of goods was carried out exclusively through large chain construction stores, the actual number and amount were available only in the CRM system.
In the first month of work increased sessions on the site by 325.95%.
Statistics by channel for three months of operation.
Results from the advertising cabinet for three months of work video advertising:
views – 168 582;
viewing coefficient – 28,60%;
the average price of viewing – 0,15 грн;
transitions to the site – 2 255.
Results from the advertising cabinet for three months of work media advertising:
ad impressions – 8 395 301;
clicks – 4 474;
the average price per click – 6,09 грн.
Dynamics of sales growth during the period of cooperation.
In the first month of work increased sessions on the site by 325.95%.
Statistics by channel for three months of operation.
Results from the advertising cabinet for three months of work video advertising:
views – 168 582;
viewing coefficient – 28,60%;
the average price of viewing – 0,15 грн;
transitions to the site – 2 255.
Results from the advertising cabinet for three months of work media advertising:
ad impressions – 8 395 301;
clicks – 4 474;
the average price per click – 6,09 грн.
Dynamics of sales growth during the period of cooperation.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
