Google Ads and Facebook Ads advertising for a building tile manufacturer

How did we find the target audience for a complex product

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Input data

Product: universal building tiles for bathrooms made of innovative materials.

Task: to introduce the target users to the product, increase visibility, generate demand, and increase sales.

Problems: Since the sale of goods was carried out exclusively through large chain construction stores, the actual number and amount were available only in the CRM system.

List of works

1
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The customer made some attractive videos and banners with the product and contacted us for promotion.
2
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We analyzed analytics systems, which included checking the availability of counters on all site pages and checking the correctness of setting up and transmitting goals to Analytics.
3
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Selected audiences. Some auditoriums were limited to a radius of 3 km from the addresses of the Epicenter store.
4
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We selected locations for construction sites in the contextual media network.
5
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Launched media advertising.
6
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We have launched videos to ensure wide coverage and good product memorability.
Results

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In the first month of work increased sessions on the site by 325.95%.

Statistics by channel for three months of operation.

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Results from the advertising cabinet for three months of work video advertising:

views – 168 582;
viewing coefficient – 28,60%;
the average price of viewing – 0,15 грн;
transitions to the site – 2 255.

Results from the advertising cabinet for three months of work media advertising:

ad impressions – 8 395 301;
clicks – 4 474;
the average price per click – 6,09 грн.

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Dynamics of sales growth during the period of cooperation.

Results

In the first month of work increased sessions on the site by 325.95%.

Statistics by channel for three months of operation.

Results from the advertising cabinet for three months of work video advertising:

views – 168 582;
viewing coefficient – 28,60%;
the average price of viewing – 0,15 грн;
transitions to the site – 2 255.

Results from the advertising cabinet for three months of work media advertising:

ad impressions – 8 395 301;
clicks – 4 474;
the average price per click – 6,09 грн.

Dynamics of sales growth during the period of cooperation.

Conclusions
An integrated approach and a timely launch of advertising activities at the beginning of the season helped us find the target audience for the product.

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