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SMM promotion for agricultural machinery dealer Zeppelin Ukraine

How to expand the audience's perception of the brand and attract new subscribers using an updated management concept

Input data

Client: official dealer of agricultural machinery brands FENDT, KUHN, VALTRA, FARMET, AGRIFAC, BOURGAULT, etc.

Problems:
– minimum budget for paid page promotion;
– the page has not been actively promoted;
– product specificity (high cost) and audience specificity (agriculturalists, 35+).

Work period: 7 months.

Tasks:

popularization of the brand among the target audience in social networks;

increasing the number of subscribers and interactions on the Facebook page;

increasing brand awareness.

List of works and results:

1. We developed a content strategy, which focused on advertising and reputational content.

Examples of column design

2. We developed a visual concept for the page and its redesign. We proposed a recognizable style for the brand's social networks, which significantly improved the quality of the content.

Comparison of the previous and new design

Before (design of posts before cooperation with us)

After (design of posts after we implemented the design concept)

We also designed Stories according to the new design concept

Example of Stories design

3. We promoted posts to the target audience of farmers with the goal of Interaction (the cost was within 0.1-1 UAH).

The number of subscribers on the page increased by almost 2 thousand: from 10,583 to 12,501.

The average page reach has increased significantly

Reach indicator before cooperation with us (October 2024)

Reach indicator during cooperation with us (April 2025)

Page interaction indicators for the period of maintenance

The average number of interactions (likes, comments, reposts) is over 20,000 per month. Expert posts in the format of selections brought the greatest number of interactions.

List of works and results:

1. We developed a content strategy, which focused on advertising and reputational content.

Examples of column design

2. We developed a visual concept for the page and its redesign. We proposed a recognizable style for the brand's social networks, which significantly improved the quality of the content.

Comparison of the previous and new design

Before (design of posts before cooperation with us)

After (design of posts after we implemented the design concept)

We also designed Stories according to the new design concept

Example of Stories design

3. We promoted posts to the target audience of farmers with the goal of Interaction (the cost was within 0.1-1 UAH).

The number of subscribers on the page increased by almost 2 thousand: from 10,583 to 12,501.

The average page reach has increased significantly

Reach indicator before cooperation with us (October 2024)

Reach indicator during cooperation with us (April 2025)

Page interaction indicators for the period of maintenance

The average number of interactions (likes, comments, reposts) is over 20,000 per month. Expert posts in the format of selections brought the greatest number of interactions.

Conclusions

Forming a content strategy and developing a design concept helped attract a new target audience and arouse interest in the page among the existing one, which affected the growth of the audience and increased interactions.

Expert posts played an important role in this, as well as a separate advertising campaign for page likes.

This helped us revitalize the page and gain momentum in the growth of key indicators: audience growth, number of interactions, and reach.

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