How a competent SEO strategy turned a new website into a source of stable traffic
Client: a leading provider of solutions for equipping catering establishments with professional, technological and refrigeration equipment.
Timing: 8 months.
Team: project manager, SEO Team Lead. SEO specialist, link builder, copywriters.
Problems: at the time of the project launch, the website was new, ranked for a small number of queries, brought almost no traffic and had certain technical errors.
Task: to ensure effective promotion of the website in the search engine.
During the project, we managed to significantly increase the visibility of the site in organic search. According to Google Search Console, the number of daily impressions increased fivefold – from 260 (as of 12/15/2024) to 1280 (as of 08/15/2025). It indicates a significant improvement in the indexing of the site, its positions and the trust of the search engine, which directly affected the attraction of a new target audience.
The number of keywords for which the site is ranked has more than doubled – from 65 to 152. It expanded the reach of relevant search queries and provided the business with new points of contact with customers. Thanks to this, the site began to attract more quality traffic, and users had more opportunities to find a company in the search according to their needs.
Organic traffic increased by 560%, which directly affected business indicators. If previously the site almost did not convert user actions into targeted ones, then during the implementation of the strategy, it was possible to obtain 42 conversions. It means not just an increase in traffic, but the conversion of users into real customers, which makes SEO optimization a profitable tool for business development.
During the project, we managed to significantly increase the visibility of the site in organic search. According to Google Search Console, the number of daily impressions increased fivefold – from 260 (as of 12/15/2024) to 1280 (as of 08/15/2025). It indicates a significant improvement in the indexing of the site, its positions and the trust of the search engine, which directly affected the attraction of a new target audience.
The number of keywords for which the site is ranked has more than doubled – from 65 to 152. It expanded the reach of relevant search queries and provided the business with new points of contact with customers. Thanks to this, the site began to attract more quality traffic, and users had more opportunities to find a company in the search according to their needs.
Organic traffic increased by 560%, which directly affected business indicators. If previously the site almost did not convert user actions into targeted ones, then during the implementation of the strategy, it was possible to obtain 42 conversions. It means not just an increase in traffic, but the conversion of users into real customers, which makes SEO optimization a profitable tool for business development.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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