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Targeted advertising for the charitable foundation

How to attract as many benefactors as possible in conditions of strict advertising rules

#TARGET

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Input data

Customer: International charitable foundation.

Goal: to attract people’s attention to the national program #SaveLimb and motivate them to donate.

Target audience: M/F, 24-65 years old, all Ukrainians who want to support and save the defenders.

Problem: frequent rejection of ads and blocking of advertising accounts due to violations of advertising rules.

Solution: constantly create new banners and launch them. In some cases, appeals help, in this way it was possible to unblock 2-3 banners out of 10.

Work completion period: 30 days.

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Results

Results

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