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Setting up Google Ads campaigns with the “Subscribers” goal

How to quickly and inexpensively increase the number of subscribers on your YouTube channel

Input data

Recently, a new feature from Google Ads became available for Ukraine – advertising with the goal of “Subscribing to a YouTube channel.” We didn’t keep ourselves waiting and protested how it works and whether it works at all.

Duration: 13 days.

List of works

We have prepared an attraction campaign optimized for the conversion of YouTube channel subscriptions.

We created responsive video ads that cover different combinations of ads in the most relevant formats, such as skippable in-stream ads, in-feed video ads, and YouTube Shorts ads.

We launched an advertising campaign.

Results

For this period, we have received 280 conversions (subscribers). The cost of one conversion is 6.18 UAH.

We checked the data with YouTube analytics, and, indeed, these are advertising subscribers.

Results

For this period, we have received 280 conversions (subscribers). The cost of one conversion is 6.18 UAH.

We checked the data with YouTube analytics, and, indeed, these are advertising subscribers.

Conclusions

Therefore, this type of video advertising campaign really works. The price of 6.18 UAH for attracting one subscriber is quite optimal. Feel free to experiment with new products from Google Ads. Announce your channel to a wide audience.

Contact professionals for setting up advertising on Google at the digital agency Lanet CLICK. We will select the optimal types of advertising for your business.

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