YouTube advertising for the operator of online television Lanet.TV
Achieved 80% video viewing rate
Input data
Period of work: from December, 13 2019 to February, 9 2020.
Team: contextual advertising specialist, project manager, analyst, designer, copywriter.
Problem: satellite signal of the TV channels from major media groups was coded in the first month of 2020. Satellite signal coding forced users to search for another way to watch TV.
Goal: to reach the audience of satellite TV users at the moment when they needed an alternative the most and bring them to Lanet.TV. The main focus is on quick information, demand generation, and conversion of the audience into new subscribers.
Target audience: users of the satellite TV that was looking for information about satellite signal coding and other ways to watch TV.
Tasks:
informing about alternative TV viewing options with an emphasis on Lanet.TV services;
increase the subscriber base of Lanet.TV and attract the maximum number of subscribers to the transition to paid technologies of Lanet Network in general;
raising awareness and promoting the Lanet.TV brand.
List of works
Results
The campaign worked exactly at the moment of real demand. Thanks to precise targeting and relevant video creatives, it was possible to achieve a high level of user engagement and a significant increase in views. Video advertising was not just demonstrated, it was watched: the viewing ratio of almost 80% confirms that the message hit the target, and the audience was selected accurately.
Total:
- 7,041,985 ad impressions;
- 5,829,985 video views;
- 47,293 ad clicks.
Results
The campaign worked exactly at the moment of real demand. Thanks to precise targeting and relevant video creatives, it was possible to achieve a high level of user engagement and a significant increase in views. Video advertising was not just demonstrated, it was watched: the viewing ratio of almost 80% confirms that the message hit the target, and the audience was selected accurately.
Total:
- 7,041,985 ad impressions;
- 5,829,985 video views;
- 47,293 ad clicks.
- 7,041,985 ad impressions;
- 5,829,985 video views;
- 47,293 ad clicks.
Conclusions
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