YouTube advertising for the operator of online television Lanet.TV

Achieved 80% video viewing rate

#TARGET

Home / Lanet CLICK сases / Case: YouTube advertising for the operator of online television Lanet.TV
Input data

Problem: satellite signal of the TV channels from major media groups was coded in the first month of 2020. Satellite signal coding forced users to search for another way to watch TV.

Timing: from December, 13 2019 to February, 9 2020.

The target audience: users of the satellite TV that was looking for information about satellite signal coding and other ways to watch TV.

Tasks:
informing about alternative TV viewing options with an emphasis on Lanet.TV services;
increase the subscriber base of Lanet.TV and attract the maximum number of subscribers to the transition to paid technologies of Lanet Network in general;
raising awareness and promoting the Lanet.TV brand.

Results

The video view rate is quite high, almost 80%, which is a great figure.

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Results

Conclusions
Number of impressions - 7 041 985
Number of views - 5 829 985
Number of clicks - 47 293

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