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Google Ads advertising case for a taxi service mobile app

Reached the reducing of conversion cost and the increasing of conversions by 7.76%

#PPC

Input data

Client: the mobile application of taxi service in Sloviansk and Sviatohirsk Taxi 3202.

Terms: 2 months.

Team: project manager, PPC specialist, web analyst, designer, editor.

Problem: At the time of launch, the taxi service mobile app had low downloads, high cost per conversion rates, and limited reach of the target audience on Google. Campaigns were not delivering consistent results, and the effectiveness of creatives and bids needed optimization.

Tasks

Set up app advertising across all major Google properties: Search, Google Play, Search Recommendations, Display Network, and YouTube.

Maximize conversions and increase app downloads among your target audience.

Optimize budgets and bids to reduce cost per conversion and improve campaign performance.

What we did

identified key USP for target audience, prepared CTA;

created the campaign to promote the application;

prepared creatives in company's corporate style;

created ads, added text, graphics and video objects;

rewrote ineffective creatives in ad objects;

adjusted budgets and bids.

Results

After launching the advertising campaigns, we quickly saw the first positive changes: app downloads began to increase, and the cost per conversion showed a decrease, which indicates the effectiveness of the configured campaigns and correctly selected creatives.

In the first month, we received 335 downloads of the application. The conversion price for the first month of work was UAH 8.91.

In the second month, the number of conversions increased by 7.76%. The conversion price in the second month was UAH 8.27.

Results

In the first month, we received 335 downloads of the application. The conversion price for the first month of work was UAH 8.91.

In the second month, the number of conversions increased by 7.76%. The conversion price in the second month was UAH 8.27.

Conclusion

Working with Google Ads allowed the taxi service mobile app to steadily increase the number of downloads, reduce the cost per conversion, and achieve growth in conversions, demonstrating the effectiveness of a comprehensive approach to campaign setup, creative and budget optimization, as well as precise targeting of the target audience.

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