Case: Advertising on Google Ads for mobile application of taxi service
Reached the reducing of conversion cost and the increasing of conversions by 7.76%
the mobile application of taxi service in Sloviansk and Sviatohirsk Taxi 3202
- Setting up advertising for app on Google's most popular resources, including Search, Google Play, Google Search Tips, Google Display Network, and YouTube.
- Achieving maximum number of conversions.
- Reducing conversion's cost.
The start of work
identified key USP for target audience, prepared CTA;
created the campaign to promote the application;
prepared creatives in company's corporate style;
created ads, added text, graphics and video objects.
Optimization of advertising campaigns
rewrote ineffective creatives in ad objects;
adjusted budgets and bids.