Case: Advertising on Google Ads for mobile application of taxi service

Reached the reducing of conversion cost and the increasing of conversions by 7.76%

Input data

Client:

the mobile application of taxi service in Sloviansk and Sviatohirsk Taxi 3202

Terms:

2 months

Tasks::

Setting up advertising for app on Google's most popular resources, including Search, Google Play, Google Search Tips, Google Display Network, and YouTube.
Achieving maximum number of conversions.
Reducing conversion's cost.

identified key USP for target audience, prepared CTA;

created the campaign to promote the application;

prepared creatives in company's corporate style;

created ads, added text, graphics and video objects.

In the first month, we received 335 downloads of the application..

The conversion price for the first month of work was UAH 8.91.

rewrote ineffective creatives in ad objects;

adjusted budgets and bids.

In the second month, the number of conversions increased by 7.76%. The conversion price in the second month was UAH 8.27.