We turn your social media audience into a flow of customers for your business
Targeted advertising is paid advertising on social networks that is shown only to users who match the parameters of your target audience. The system selects people by age, gender, geolocation, interests, online behavior and other characteristics. Thanks to this, you offer your product or service only to potentially interested users. Competently configured targeting on Facebook, Instagram, TikTok, Viber and LinkedIn helps to quickly increase brand awareness, attract new customers and increase sales.
Increasing brand awareness and forming its positive image.
The ability to quickly start promotion even without your own website and with any budget.
Ads are seen only by users who are really interested in your product or service.
Testing different audiences, formats and creatives directly on social networks.
Advertising accompanies a potential client at all stages of interaction – in the news feed, in stories and application collection forms.
We suggest you familiarize yourself with our cases
How to increase the number of leads by 205% in just 3 months
How to increase the number of calls and bookings by 209% and reduce the cost of a message by 19% in just 3 months
Pitfalls when launching and optimizing advertising in the field of E-Commerce
We not only launch targeted advertising, but also monitor its effectiveness daily. One of the illustrative cases is a Ukrainian manufacturer of dry cat and dog food, which previously independently set up campaigns, but received low results.
We did not make drastic changes, but instead focused on high-quality daily management. We optimized Facebook Pixel, tested different formats (feed, stories, gallery), cut off untargeted applications via UTM tags and launched campaign scaling with Advantage+.
In just two months, the number of conversions increased by 50%, and the cost of the application decreased by 5%. By the end of the year, advertising revenue increased by 185% – from $22,327 to $63,665, while the cost per conversion decreased by 25%.
And we have over 400 such cases in 7 years of work. Every month, our targeted advertising agency manages advertising budgets of over 5 million UAH.
Our team consists of specialists who understand how the target works in real business tasks. We approach each project strategically – we analyze, test, and improve. The main goal is stable results and long-term cooperation based on trust and efficiency.
“In each project, we find a balance between the logic of numbers and creativity, and then advertising brings real results”.
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We get access to Meta resources and GTM/GA analytics systems. We configure Facebook Pixel and Google Analytics (basically) and check the site’s readiness to launch advertising.
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We plan and create the account structure, segment the target audience, create audiences for advertising, and launch test advertisements in accordance with the plan.
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We analyze advertising effectiveness and prepare reports. We draw conclusions and make plans for further work.
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We analyze the brief, niche, product, or service. We audit the existing advertising account and draw up a media plan, which we agree upon at the meeting with the client.
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We build hypotheses about advertising communications, develop a “roadmap” for the launch and development of a project, and agree on the USP and CTA for advertising campaigns. We analyze competitors in the advertising library and, taking into account trends, develop creatives and prepare texts for advertisements.
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We monitor the progress of advertising campaigns and analyze the first results. Based on the data obtained on advertising effectiveness, we adjust, optimize the ad, and scale the advertising campaign.
| Platform | Features | Advertising formats | Who is suitable for |
| Visually oriented platform, strong influence on purchasing decisions, effective work with branded content and community | Photos, videos, Reels, Stories, carousels, shopping posts | E-commerce, fashion, beauty, lifestyle, brands that work with a young audience | |
| TikTok | Short videos with high engagement, trending content, algorithm for quickly reaching new audiences | In-feed videos, TopView, Branded Hashtag, Spark Ads | Youth audience, brands that are focused on virality and quick interaction |
| Large audience of different age groups, convenient for retargeting, and deep segmentation | Photos, videos, carousels, Stories, Messenger Ads | Businesses of any scale, e-commerce, local and international brands | |
| Professional network, effective for B2B promotion, lead generation and increasing expertise | Static posts, videos, carousels, Sponsored Content, InMail | B2B companies, HR advertising, professional services, SaaS | |
| Viber | Presence in daily user conversations, targeting the target audience, and high visibility in a trusted environment | Native blocks in chats, calls, Explore/Post-call banners, videos up to 15 seconds | Brands that seek to increase recognition, local business, e-commerce, and advertising with emotional impact |
What clients say about us
Targeted advertising works on social networks and is aimed at users based on demographic data, interests, etc. Contextual advertising is displayed in search engines and based on keywords related to the content of the page or search query.
Targeted advertising is an effective tool for business promotion, regardless of its specificity and scale. It is successfully used by both giant companies and micro-businesses offering various services and products. To achieve the desired result, it is necessary to correctly draw up a strategy and select an advertising platform, taking into account the characteristics of the business. Targeted and contextual advertising will help you increase brand awareness and sales of your company.
Targeted advertising is distinguished by its high accuracy of settings. It allows you to select an audience by age, interests or geography, work with any budget and quickly test different creatives to increase the effectiveness of campaigns.
Targeted advertising services are effective even with small investments. The minimum budget starts from $100 per campaign. It is enough to test audiences, creatives and get the first results for further scaling.
A team of specialists works on your advertising, where each is responsible for their own stage of work: targeting expert, proofreader, designer, SMM specialist, web analyst and project manager.
Target is suitable for promoting any formats – static banners, video ads, image carousels, publications and Reels.
You get full transparency of work: 24/7 access to the advertising cabinet and analytics, as well as regular interim and monthly reports with key performance indicators, optimization results and recommendations for further work.
The speed of obtaining results depends on the niche and goal of the campaign. Sometimes the first clicks, applications or sales appear on the first day of advertising launch, after which we constantly optimize the campaign to increase efficiency.
Get the most
out of social media
Launch your target with us
Targeted advertising is one of the most effective and profitable ways to promote a business. Unlike, for example, television or outdoor advertising, targeting allows you to precisely target the right audience, taking into account their interests, age, geographical location and other factors. This reduces costs and increases the effectiveness of the campaign.
The targeted advertising setup service helps you spend your advertising budget as efficiently as possible because each impression is a potential customer. Ordering targeting means investing in a long-term increase in conversions and sales with minimal risks.
The future of online shopping is on social media. According to the Social Media Shopping Statistics & Analysis (AWISEE, 2025), more than 53% of users aged 18-26 have already made purchases directly on social media, and among all users aged 14 and older, this figure reaches 51.8%. This generation actively responds to advertising in the feed, stories and Reels, so targeted advertising is becoming a key channel for attracting a young paying audience.
Targeted advertising is an effective tool for businesses that allows you to not only attract the attention of potential customers but also effectively manage your advertising budget. It allows you to precisely target the right audience, increasing conversions, sales growth, and brand awareness.
Lead generation is aimed at obtaining contacts of potential customers who are ready to interact with the brand. Advertising leads users to application forms, a chatbot or a website where they leave their data. It makes it possible to increase the number of conversions and increase sales.
Remarketing allows you to “return” users who were already interested in your products or services, but did not make a purchase. The system shows them personalized advertising on Facebook, Instagram or TikTok, encouraging them to complete an action – placing an order, registering or applying.
Targeted advertising helps find people with relevant interests and motivates them to subscribe to the brand page. It increases activity on the profile, forms a loyal community around the brand and ensures stable organic audience growth.
The goal of such campaigns is to increase reach and user engagement through likes, comments, reposts, or video views. Social media algorithms encourage active content, so advertising promotion helps to get into the feeds of more people and strengthen brand awareness.
Target allows you not only to promote the company’s product, but share new products as well, talk about interesting promotions and offers, the principles of the company and its life in general. Consumers value the openness of the brand and follow the activities of such companies with special interest.
Ordering turnkey targeted advertising from us is more than just getting audience settings or launching a campaign. It includes deep analytics, strategy creation, creatives, and a thoughtful promotion system to ensure results from the first days of launch.
To successfully launch advertising, it is important to identify the strengths and weaknesses of your profiles, for which each account is analyzed by a specialist.
With the help of web analytics, experts determine the gender, age, geolocation of your customers, their interests and tastes. This helps to identify the audience interested in your products or services as accurately as possible, to understand their behavioral benefits and, therefore, to choose a platform for further SMM promotion.
A thorough approach is required. For effective promotion, it is important to carefully consider the content that will attract attention and be well remembered by potential customers, but will not be intrusive.
It needs several different options for text and graphic creatives that will be used in testing ads and the advertising campaign itself.
If you want the content to be seen by those people who can become potential customers of the brand, it is important to make all the settings as accurately as possible.
After the launch of ads, it is important to monitor the reaction of users and quickly make adjustments to the campaign settings depending on the preferences of the target audience. This will allow to improve the results and achieve maximum performance.
After the previous stage, you can begin scaling the campaign, which, in fact, will help achieve the planned sales figures.
Specialists monitor campaign performance every day, analyze metrics, and update creatives and budgets. This approach allows you to quickly respond to changes in audience behavior, maintain results, and avoid unnecessary costs.
Professional targeting will help you achieve the desired results in a short time. Entrepreneurs often try to set up online advertising on their own, believing that this will help reduce costs but in most cases, they still get the opposite result. If you don’t want to waste money but want to rapidly increase the number of sales in a short period, you should order targeted advertising settings from the specialists of the Lanet CLICK agency.
In Lanet CLICK you will receive professional customization and a unique promotion strategy focused on your target audience. The services of our agency’s targeting specialist will help your business achieve maximum results in promotion.
Targeted advertising from Lanet CLICK is:
Our experience in targeted advertising in Kyiv and other settlements in Ukraine allows us to quickly optimize and adjust campaigns for any geography.
Targeted advertising on different social networks has its characteristics in terms of setting up and approaching the audience. It determines the price of targeted advertising per month. On Instagram and Facebook, the advertising cabinet offers flexible settings based on interests and behavior, on TikTok, the emphasis is on creative videos, on LinkedIn – on the B2B audience and professional contacts.
Don’t know how to properly set up targeted advertising in social networks? Contact Lanet CLICK! To request an individual consultation and receive examples of successful cases in your field, fill out the form on the website or call the manager.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
