SEO optimization of an online store of natural drinks
How to increase organic traffic to the site by 168% and total revenue by 64%
Input data
Client: manufacturer of natural concentrated beverages and ready meals, specializing in wholesale and retail sales for HoReCa businesses and end consumers.
Timing: 1.5 years.
Team: project manager, SEO Team Lead, SEO specialist, link builder, copywriters.
Issues: dual target audience (both B2B and B2C), high competition in the market, technical aspects, specific problems of e-commerce (indexing, uniqueness, quality).
Tasks
increase the visibility of the site in Google for commercial queries, attract organic traffic, and increase the number of conversions;
optimize the resource for two contrasting audience segments with different goals, behavior, and search queries;
improve the relevance of pages according to key queries, taking into account user search intent;
correct errors and comprehensively improve the technical condition of the site to ensure stable operation of the resource;
implement on-page optimization of site pages (work with meta tags, structure, internal linking, etc.);
develop and implement an off-page strategy to strengthen the authority of the domain and improve the profile of external links.
List of works
Results
During the project, we achieved a multiple increase in the organic visibility of the site in Google search results. According to Google Search Console, the number of monthly impressions nearly tripled, growing from 49,454 in March 2025 to 147,019 in March 2026 (+197%).
This dynamic reflects the systematic expansion of the site's presence in search results and strengthening of positions for priority target queries. Pages began to consistently rank for a wider pool of keywords, including new and previously uncovered semantic clusters.
This is a direct result of comprehensive work in several areas: increasing the thematic relevance of content to search intent, technical optimization (correct crawling and indexing, working with Core Web Vitals and site structure), and optimizing internal link equity distribution through thoughtful internal linking.
Taken together, these changes form a stable foundation for further growth – converting increased visibility into organic traffic and gradual advancement in search results.
According to Google Analytics, organic traffic increased by 168.88%, while total revenue grew by 64.7%. This dynamic demonstrates that the growth is not only quantitative, but also qualitative: we attracted not just more users, but an audience that better meets the business goals of the project. The newly acquired audience was both relevant and highly converting, and landing pages effectively lead the user to the target action.
Distribution of tracked keywords at the beginning of work:
- TOP 3 – 17;
- TOP 10 – 24;
- TOP 30 – 2.
Distribution of tracked keywords after optimization:
- TOP 3 – 64;
- TOP 10 – 71;
- TOP 30 – 34.
A key indicator of the quality of work is synchronous growth in all three zones at the same time, which indicates a systemic impact on rankings.
The largest relative growth in the TOP 30 zone reflects a large-scale expansion of the semantic core: a growth pool has been formed – positions that, with further optimization, will naturally migrate to higher zones. The parallel growth of the TOP 10 and TOP 3 confirms that this mechanism is already working: pages from medium positions are consistently moving into competitive high-frequency zones of the search results, where the main share of click-through rate (CTR) is concentrated.
Taken together, this dynamic means that the site has not simply consolidated on existing queries, but has built a stable ascending structure of positions: a wide base of coverage in the TOP 30 fuels growth in the TOP 10, and then in the TOP 3. This creates a predictable and scalable foundation for further growth in organic traffic and conversions.
Results
During the project, we achieved a multiple increase in the organic visibility of the site in Google search results. According to Google Search Console, the number of monthly impressions nearly tripled, growing from 49,454 in March 2025 to 147,019 in March 2026 (+197%).
This dynamic reflects the systematic expansion of the site's presence in search results and strengthening of positions for priority target queries. Pages began to consistently rank for a wider pool of keywords, including new and previously uncovered semantic clusters.
This is a direct result of comprehensive work in several areas: increasing the thematic relevance of content to search intent, technical optimization (correct crawling and indexing, working with Core Web Vitals and site structure), and optimizing internal link equity distribution through thoughtful internal linking.
This dynamic reflects the systematic expansion of the site's presence in search results and strengthening of positions for priority target queries. Pages began to consistently rank for a wider pool of keywords, including new and previously uncovered semantic clusters.
This is a direct result of comprehensive work in several areas: increasing the thematic relevance of content to search intent, technical optimization (correct crawling and indexing, working with Core Web Vitals and site structure), and optimizing internal link equity distribution through thoughtful internal linking.
Taken together, these changes form a stable foundation for further growth – converting increased visibility into organic traffic and gradual advancement in search results.
According to Google Analytics, organic traffic increased by 168.88%, while total revenue grew by 64.7%. This dynamic demonstrates that the growth is not only quantitative, but also qualitative: we attracted not just more users, but an audience that better meets the business goals of the project. The newly acquired audience was both relevant and highly converting, and landing pages effectively lead the user to the target action.
Distribution of tracked keywords at the beginning of work:
- TOP 3 – 17;
- TOP 10 – 24;
- TOP 30 – 2.
- TOP 3 – 17;
- TOP 10 – 24;
- TOP 30 – 2.
Distribution of tracked keywords after optimization:
- TOP 3 – 64;
- TOP 10 – 71;
- TOP 30 – 34.
- TOP 3 – 64;
- TOP 10 – 71;
- TOP 30 – 34.
A key indicator of the quality of work is synchronous growth in all three zones at the same time, which indicates a systemic impact on rankings.
The largest relative growth in the TOP 30 zone reflects a large-scale expansion of the semantic core: a growth pool has been formed – positions that, with further optimization, will naturally migrate to higher zones. The parallel growth of the TOP 10 and TOP 3 confirms that this mechanism is already working: pages from medium positions are consistently moving into competitive high-frequency zones of the search results, where the main share of click-through rate (CTR) is concentrated.
Taken together, this dynamic means that the site has not simply consolidated on existing queries, but has built a stable ascending structure of positions: a wide base of coverage in the TOP 30 fuels growth in the TOP 10, and then in the TOP 3. This creates a predictable and scalable foundation for further growth in organic traffic and conversions.
The largest relative growth in the TOP 30 zone reflects a large-scale expansion of the semantic core: a growth pool has been formed – positions that, with further optimization, will naturally migrate to higher zones. The parallel growth of the TOP 10 and TOP 3 confirms that this mechanism is already working: pages from medium positions are consistently moving into competitive high-frequency zones of the search results, where the main share of click-through rate (CTR) is concentrated.
Taken together, this dynamic means that the site has not simply consolidated on existing queries, but has built a stable ascending structure of positions: a wide base of coverage in the TOP 30 fuels growth in the TOP 10, and then in the TOP 3. This creates a predictable and scalable foundation for further growth in organic traffic and conversions.
Conclusions
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