Viber advertising is an effective way to promote a brand through one of the most popular messengers in the world.
The number of registered users in Viber exceeds 1 billion, including over 20 million in Ukraine. The platform allows brands to reach a wide audience using flexible targeting and various ad formats. Official Viber Ads advertising provides high engagement thanks to the native display format.
These ads appear in the most visible areas of Viber – in the chat list or on the home screen. Viber ads in the chat list look like regular dialogue, but with the «sponsored» label. It increases brand awareness and promotes seamless transitions.
Native advertising on Viber integrates into the user’s communication with official business accounts. Such messages have a natural look, allowing brands to convey offers without disrupting the user experience.
When a user navigates to the call section, a pop-up ad in Viber may appear in the form of a banner. It can inform about discounts or new products without interrupting the application.
Ending a call on Viber with an ad, that is, a short video after the call ends or 40 seconds after the call goes unanswered, is an effective tool for brands that want to leave an emotional mark after the user interacts with the messenger.
Advertising via Viber opens up wide opportunities for Ukrainian businesses, in particular, it allows:
To reach an audience with a high frequency of use of the messenger
To increase brand awareness
To stimulate sales
Targeted advertising on social networks is one of the tools for promoting brands, products, or services. The peculiarity of targeting is that ads are shown only to the target audience that is interested in your offer. Lanet CLICK specialists set up targeted advertising on Facebook, Instagram, ТікТок, LinkedIn, and Viber.
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It is suitable for businesses that seek to attract new customers through messaging. Advertising with Viber is especially effective for companies that already use other channels.
Rakuten Viber is an international messenger owned by the Japanese corporation Rakuten. It allows you to communicate for free, make calls, send media and documents. All chats have end-to-end encryption, and advertising is integrated without compromising user security.
You can place advertising on Viber using the Viber Ads Manager platform. This is an advertising service based on Adslot technology.
You can create an advertising campaign yourself or order advertising on Viber from a digital agency. Specialists will help you to qualitatively adjust the campaign to your goals and budget.
The price of advertising on Viber depends on the format and volume of impressions. At the Lanet CLICK agency, the cost of advertising and promotion on Viber ranges from 10,000 to 20,000 UAH per month and more. The exact amount depends on the package chosen.
Buying advertising on Viber means getting a tool with a clear focus on results. The key advantages of advertising on this messenger are:
Viber advertising is based on the principles of personalization. It is displayed in a native format, for example, in the chat list or after a call.
The launch channel is Viber Ads Manager. Pay per impression (CPM). In most cases, the price of advertising on Viber is lower than on Facebook or Instagram, which makes this channel profitable for businesses of any scale.
To do it, follow these steps:
Wait for a confirmation email. After that, your ad will start showing.
Buying targeted advertising on Viber helps businesses:
However, as a single advertising channel, Viber ads may not be enough to effectively promote your business. Viber advertising will work best in combination with other tools.
When Viber advertising appeared, brands got another opportunity to directly interact with their audience in a convenient and familiar environment. Recently, it has also become available to small advertisers with small media budgets. But for advertising to really work, you need to not just launch a campaign, but do it competently – with a clear understanding of the goals, format and behavior of users.
At Lanet CLICK agency, we know how to make Viber advertising effective from day one. Our specialists will help you create personalized content, set up precise targeting and choose the optimal formats.
We know how to advertise on Viber so that it does not get lost among other messages, but immediately attracts the attention of the audience. We know how to combine visual style, tone of communication and semantic content so that users perceive advertising not as intrusive, but as useful and relevant.
In addition to launching, we take on the control and optimization of the campaign. Regular monitoring, analytics, and parameter correction will allow you to maintain consistently high results, and you will receive detailed reports with transparent performance indicators.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
