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ASO

We qualitatively promote applications in the Google Play Market and App Store.

Why ASO shouldn't be ignored

The goal of ASO is to improve the position of the application in the ranking for key queries and increase the number of organic installs.

An effective tool that will make your app popular

ASO is the equivalent of SEO for mobile applications. Promotion works on a similar principle: attracting traffic to the application by providing quality content with an emphasis on metadata: title, text content with keywords, videos, and screenshots. Thanks to this, your app will not get lost among hundreds of thousands of others; instead, its downloads and targeted actions will increase.

What is included in the ASO service

The complex of works with ASO consists of several stages, in particular:

ASO audit

It involves a comprehensive study of the app's store page and competitor analysis.

Text optimization

At this stage, a competent and understandable description is created, which includes keywords and phrases.

Graphic optimization

It involves selecting the appropriate logo, icons, and visuals, adding screenshots and videos.

A/B testing

At this stage, experts analyze the obtained indicators and, if necessary, optimize promotion.

The cost of services

Base

✓ Analysis of competitors

✓ Selection of key requests

✓ Optimizing the title and description

✗ Development of banners

✗ A/B testing of the application page

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Standard

✓ Analysis of competitors

✓ Selection of key requests

✓ Optimizing the title and description

✓ Development of banners

✓ A/B testing of the application page

Order

Premium

✓ Analysis of competitors

✓ Selection of key requests

✓ Optimizing the title and description

✓ Development of banners

✓ A/B testing of the application page

Order

What tasks does ASO perform?

The ASO work package is aimed to:

Increase the visibility of the application in the APP Store and Play Market

Increase in the number of organic app downloads

Search for users potentially interested in the product

Increasing the number of conversions (target actions) in the application

Reducing the cost of attracting an interested audience

Income growth due to the constant growth of downloads

You may also be interested in:

Advertising in Google Ads

Targeted advertising

ASA (Apple Search Ads)

What about the comprehensive promotion of a mobile application?

Order the promotion of your application at Lanet CLICK!

In addition to ASO, integrated promotion of the application includes PPC and targeted advertising. This approach allows you to get more downloads and targeted actions in the application in a much shorter time.

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Reviews

What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are completely satisfied with our work with the Lanet CLICK team. The representatives have repeatedly confirmed their competence and ability to achieve results. Advertising, adjusted by them, works effectively, communication is clear, all tasks are completed in time and on a proper level. We recommend the agency as a reliable contractor.

- Berest

Sincere thanks to the Lanet CLICK team for the excellent work in the field of targeted advertising for our company. Specialists analyzed our audience in detail, created cool creatives and adjusted advertising campaigns so that our business received a significant increase in the number of customers and sales. They always stick to the negotiated budget, terms, and remind about the launch of new ideas and wishes. It is worth noting the prompt feedback and flexibility in solving any issues. The team is always in touch, offering creative solutions and updating strategies based on results. We recommend this company to everyone who seeks high-quality and effective promotion of their business online.

- KeramHall

We are very pleased! We see the results both by impressions and by average positions. We would like to add that the agency dispelled our previous experiences of cooperation with SEO specialists, because it was usually necessary to make a lot of effort to get something moving. Here, on the contrary, it feels like team have everything under control, and this issue is completely taken care of! Exceeded expectations-reality. We are satisfied with the partnership with Lanet CLICK. Special thanks to the project manager, like the communication, the structured approach and everything is very clear and prompt, so that there are never any questions. Super!

- BOGIKA

During our cooperation with the Lanet company, we were repeatedly convinced of its reliability and high level of services. The team always demonstrates diligence, promptly solving tasks and meeting deadlines. Separately, it is worth noting the adequate ratio of price and quality. Services are provided at a high level, the cost remains competitive. We recommend this company to everyone who is looking for a reliable partner in the field of Internet marketing.

- Power up

It is a pleasure to work with the team. The work is delivered on time, managers respond promptly to the assigned tasks. Also, I would like to note that in controversial situations, the team went to a meeting, so we were able to find a compromise. We recommend the services of the Lanet CLICK team.

- UKRGASBANK

We are often asked

We have collected the most frequently asked questions about ASO

What is ASO?

This is a comprehensive process of optimizing the page of a mobile application, which ensures the visibility of the application in the App Store and Google Play stores for relevant user requests and its promotion.

What is included in ASO optimization?

As part of ASO optimization, improvements are made to the appearance of the application and text content: a suitable logo, icons and visuals are selected, screenshots and videos are added, the «correct» name is selected, and a competent and understandable description with keywords is created.

How does ASO work?

ASO is similar to SEO for applications. Promotion works on a similar principle: attracting traffic to the application through competent content delivery, with an emphasis on metadata: title, text content with keywords, videos and screenshots.

How much does ASO cost?

The cost of the service depends on the choice of a marketplace for promotion and the list of work required to optimize the application. We will be able to offer the optimal solution to the problem after analyzing competitors.

Just imagine that you have created a mobile application, added it to App Store and Google Play Market, but what would you do next? ASO optimization will come to the rescue here. App Store Optimization is a complex of actions to work with application’s optimization for raising in the TOP of App Store and Google Play Market.

Differences from SEO

ASO promotion partly reminds SEO promotion. Like in SEO, the goal of ASO is increasing the positions of apps in the rank and the number of organic installations. But at the same time, they have some differences:

Different search principles: users search for apps in the stores, not in the same way as the answers to questions in search systems and it affects the principles of mobile application promotion.
Limited number of characters which can be used in metadata for indexation in ASO promotion of applications.

What tasks does ASO optimization solve

ASO promotion allows solving such tasks:

Increasing the visibility of mobile application in search on APP Store and Play Market.
Getting an increase in installations on APP Store and Play Market.
Raising of positions by keyword phrases/words.
Improving conversions.
Increasing the attractiveness of application in the eyes of the audience.
Increasing the level of profits.

Advantages of App Store Optimization

There is a high risk of losing the biggest and relatively cheap marketing channel for app promotion without ASO. Moreover, ASO optimization has a list of advantages:

increases «visibility» of apps on APP Store и Play Market;
helps to find users interested in product;
increases the level of organic installations of application done by real people on their own initiative;
reduces the cost of audience engagement;
increases the level of profits by constantly increasing installations of application.

Promotion in Google Play Market

App Store and Google Play are look alike but arranged differently. That’s why SEO of mobile applications should take into account the features of the platform. ASO optimization of applications on Android includes:

Naming. It should not be too long and at the same time as simple and clear as possible.
Description.While creating a description, focus on users’ interests and the benefits of the program.
Category. Play Market has 53 categories. Choose the category where the product will be placed very precisely.
Icons. It is better when they are easy to remember and do not have unnecessary text.
Screenshots. Adding screenshots to the page is not required, but at the same time it can effectively highlight the application among others, and thus contributes to promotion.
Promo video. In Google Play Market you can add small videos for each language.
Page localization. Make a quality translation of texts, because automatic translation from Play Market is often incorrect.
Interaction with users. The store’s algorithms focus on a combination of ratings, downloads and views, so don’t forget to keep in touch with users.

Promotion in App Store

Promotion in App Store reminds promotion in Google Play but has its own features:

Naming. It should not be too long as there is a subheading that can be seen both on the application page and search card.
Description. If it influences promotion in Google Play, now it doesn’t. But still it is necessary to write it. It is enough to write a couple of proposals with clear descriptions of functions and advantages of product (application).
Category. App Store has in two times fewer categories, namely, 25.
Icons. Similar to Google Play Market.
Screenshots. It is possible to place up to 5 screenshots, but only the first three will be seen in the catalog.
Promo video. For App Store Optimization it should be short and universal as it is available only for one localization.
Page localization. It is better to prepare professional translations as they influence ranking.
Keywords. It is phrases up to 100 characters which describe app as precisely as possible. They are available only for App Store.
Communication with user. Regularly motivate them to rate apps and give feedback about application’s work.

Follow these guidelines for the most effective promotion.

How much does SEO optimization cost

The cost of ASO optimization depends on which marketplace will application promotion take place, APP Store or Play Market, and what list of services will be done.

The standard set of works on ASO promotion includes:

analysis of competitors;
collection of semantic core and its clustering;
providing text and graphic organization;
drawing of icons;
preparing of screenshots;
A/B testing.

How to order App Store Optimization

ASO is an effective instrument which can make an app popular and increase income.

Specialists of full-cycle digital agency Lanet CLICK have all necessary skills and know effective methods of ASO optimization. Before starting work, Lanet CLICK team makes a detailed analysis of competitors and market situation. A strategy and approaches to promoting applications on APP Store and Play Market are developed based on obtained data.

ASO promotion, like SEO, is a long process. That’s why Lanet CLICK SEO specialists provide constant monitoring and control of results as well.

Ordering ASO promotion (optimization of the application in the App Store and Play Market) is very simple. It is enough to leave an application on the website or contact directly at the number indicated on the website.