Creating and promoting apps is now an important marketing goal for many popular companies.
Ads help users see your app
About 100,000 new applications are released every month in Google Play, and more than 30,000 in the Apple App Store. Competing in such an environment is difficult. In order for users to notice your application and actually download it, you need to run non-standard, interesting advertisements to an interested audience.
Google advertising for mobile applications is divided into types depending on the goals:
The campaign allows you to optimize the target to focus on finding the users most interested in the application.
The advertising campaign is aimed at increasing interaction with the application and helping to attract customers who have installed it but do not use it.
Advertising campaigns of applications and games even before their official appearance in the Google Play and Apple App Store.
The purposes of advertisements are:
Comprehensive promotion of the application, in addition to Google advertising, includes ASO and targeted advertising. This approach allows you to get more downloads and targeted actions in the application in a much shorter time.
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We have collected the most frequently asked questions about mobile application advertising
Advertising in mobile apps can be in the form of a banner, block, text, or video, which are disguised as the content of the application itself. Ads are created and paid for by advertisers, app owners allocate space for them, and the platform automatically selects ads that are interesting for the app’s target audience.
Mobile app ads can be shown on Facebook and Instagram (targeted ads), Google Play, YouTube, and Google Ads (contextual ads), and ads on iOS in the iAD system (teaser ads, display ads) are also possible. Each method has its advantages and features. To find out more, order an individual consultation with our specialist.
The cost of advertising in mobile applications depends on the scale of the advertising campaign, the amount of work, the advertising format used, and other factors. Before launching an advertising campaign, we recommend ASO optimization and audit of contextual advertising. Order an individual consultation to find out more!
It is hard to imagine a modern person without a smartphone. The Internet information space captivated almost every user. We search for information in search engines and install dozens of applications on our gadgets that facilitate lives. If you have already created a mobile application and still do not have the desired result, or you are just planning to create it, contact our specialists for help. They will help you promote the mobile application and make it as effective as possible.
Mobile application advertising is a type of contextual advertising which aims to encourage the user to install or interact with your mobile application. It is placed both in the search network and in the media. This type of contextual advertising includes a prerequisite. You need to place a link to your application or the installation file. It depends on the purpose of the advertisement.
You can order the mobile application promotion for your business from us. We have a lot of positive feedback from grateful customers about the successful work.
If you want to make money from mobile app advertising and make it as effective as possible, you need to set the right goals for an advertising campaign for your mobile app.
It can be:
Most often, the goal is to increase the number of application downloads. To do this, the type of campaign “Installing a mobile application” is ideal. Promotion in the Play Store depends on the number of downloads. The more downloads of your application, the higher the chance of increasing its rating in the application store. You can use the search network and the Google Display Network (including YouTube) to achieve this goal. Another advantage of this type of advertising is that you promote the application page directly, and your ads appear only on compatible devices.
If you want users to interact more often with your application, choose ads on the search network or Google Display Network campaigns that focus on interacting with applications. It may be remarketing to users who have downloaded the application but rarely use it.
Important: You need to link your Google AdWords and Google Play accounts to make them easier to set up. It will give you access to automatically created remarketing lists in the app store (AdWords for Android).
An important component of success is the interest of the app owner. If he is interested in the project’s success and ready to provide the necessary materials (different formats of banners, videos, photos), then specialists have the opportunity to experiment, analyze, optimize and identify the most conversion formats. Everyone knows that project success depends on the coherence of work.
How to promote a mobile application when the budget is limited?
Most customers who order the mobile application promotion service have already tried to advertise it themselves. It usually ends in budget loss and despair as a result. You will be pleasantly surprised by the cost of optimizing the application by our professionals.
A clear understanding of the KPI will allow you to choose the set of campaigns you need and determine the size of your budget.
Such advertising is considered the easiest to set up. If you properly promote mobile applications on social networks, the target audience will see the information you want to convey to users. It facilitates the interaction of customers with your business. In addition, mobile application advertising on Instagram and Facebook has many other benefits.
Here are some of them:
To advertise mobile applications in Google Adwords, you need to sign up for Google Advertising and create your first advertising campaign.
Among the benefits of advertising:
However, this type of advertising has a feature. Mobile app ads cannot appear exclusively on Google Play. It will also appear on the Google search network. So you need to check your ad text for so-called stop words. If there are many such words, you risk getting a lot of irrelevant queries.
Advertising mobile applications for Android and iOS is important for your application because it allows you to get more customers. By making advertising visible on Google Play and the App Store, you present the product to a larger audience. Interestingly, the application was previously considered an addition to the site, but now the opposite. In addition, not the last place in the list of application promotions is advertising in applications. You can now advertise one application in another.
We should not forget about such a popular advertising platform as YouTube. Video advertising for mobile applications is also gaining popularity. Video app reviews on YouTube are very effective. Another characteristic of such advertising is a wide audience reach and a large percentage of the target audience compared to others. It is because there are special channels on this platform. They specialize in game and program reviews. So, among their subscribers are mostly those who are interested in it.
Another tool for promotion is the price for installing a mobile application in Google Adwords. First, you need to create a text with information about your application. Then set a price for installing the application and the maximum daily budget. You can edit these settings. The most important thing is to decide what you want from users. It depends on whether the target audience will see the advertising of the mobile application or not.
You have to understand that there are many ways to promote an application. Each of them has its advantages and disadvantages. Of course, each type of advertising gives a positive result and allows your business to work better. But none of the methods alone will give the results that you can get by combining the efforts of several.
Read more at: https://lanet.click/en/kontekstna-reklama/reklama-mobilnykh-dodatkiv/
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
