How to increase the number of followers on Instagram by 4.5 times thanks to an updated SMM strategy and cooperation with bloggers
Client: the manufacturer of natural berry tea YOGODA.
Problem: low level of engagement and reach in social networks.
Duration: 5 months.
Page before the cooperation with us
Page during the cooperation with us
Such videos gained the largest number of views, some reaching up to 130,00
Live photos, in the submitted stories of which the target audience can recognize themselves
The best results were obtained during a joint contest with a blogger, in which a month's supply of tea was raffled off. During the integration, we reached almost 140,000 users and increased the number of subscribers almost 5 times: from 1,200 to 6,356.
1. We updated the visual concept of the page with the integration of craft content: we developed the design of posts, stories, and highlights.
Page before the cooperation with us
Page during the cooperation with us
2. Different post formats were used:
animated videos;
Reels, which were filmed monthly at different locations.
Such videos gained the largest number of views, some reaching up to 130,00
Live photos, in the submitted stories of which the target audience can recognize themselves
3. We launched targeted advertising, namely the promotion of posts with the goals of Interaction and Reach. To do this, we gathered audiences based on their interests and segmented them. We also used the organic promotion: with the help of hashtags, trending sounds.
4. We organized integrations with opinion leaders, with the help of which we reached an additional 200,000 users and attracted them to the brand page.
The best results were obtained during a joint contest with a blogger, in which a month's supply of tea was raffled off. During the integration, we reached almost 140,000 users and increased the number of subscribers almost 5 times: from 1,200 to 6,356.
The number of subscribers at the beginning of cooperation with us and during
Coverage rate at the beginning of cooperation with us and during
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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