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Case of SEO promotion of a home appliance repair website

Increased the number of organic conversions and traffic, improved website rankings in search results

#SEO

Initial data

Client: household appliance repair service in Kyiv and the suburbs.

Project duration: 6 months.

Team: project manager, SEO specialist, copywriter, editor.

Goal: increase organic traffic and the number of orders.

Problem: the website had low positions in Google for key queries, low conversions, and insufficient brand visibility in search results.

Tasks

increase the amount of organic traffic to the website;

increase conversions from clients who come from organic search;

improve website visibility in TOP search results;

strengthen positions for branded search queries.

List of works

Analysis of competitors in search results – we studied the strengths and weaknesses of competitors, and identified growth points to increase the site’s position.

Audit and update of the semantic core – we updated keywords for all landing pages, taking into account user search intentions.

Technical audit and indexation audit in Google – we checked the site’s speed, correct indexation, and eliminated technical errors that blocked visibility.

Development of meta tags for landing pages – we optimized Title and Description for better CTR and relevance to search queries.

Optimization of content and internal linking – we made the content more informative and logically connected between pages for user convenience and SEO.

Adding new landing pages by brands and districts – we expanded the coverage of key queries and ensured local relevance in Kyiv and the suburbs.

Building link mass – we received quality backlinks to increase the authority of the site and strengthen our positions at the top.

Results

Organic traffic increased by 192.86% – from 210 to 615 users per month, which indicates the effectiveness of the SEO measures.

The number of conversions increased by 105.06% – from 79 to 162 orders, which confirms that the traffic attracted was high-quality and targeted.

Growth of clicks for the last 6 months

Growth of clicks and impressions for the last 6 months

Clicks comparison for the last 6 months

Comparison of organic traffic for 6 months

All indicators compared to the previous period (before the cooperation)

Results

Growth of clicks for the last 6 months

Growth of clicks and impressions for the last 6 months

Clicks comparison for the last 6 months

Comparison of organic traffic for 6 months

All indicators compared to the previous period (before the cooperation)

Conclusion

During the period of work, we managed to achieve a noticeable increase in the site's performance: the number of users from organic search, conversions and visibility in search engines has significantly improved. The measures taken have laid the foundation for further traffic growth and a stable flow of organic orders.

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