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SEO promotion of a medical website

We doubled the number of conversions on the medical center website

#Medicine

Output data

Client: website of a medical center specializing in the treatment of varicose veins

Term of work: 3 months

Task

increasing organic traffic;

increasing the number of site conversions;

growth of positions based on high-frequency requests agreed with the client.

List of works

Analyzed competitors.

Developed a website promotion strategy.

Conducted a technical audit of the site.

The semantic core was collected.

Optimized metadata on site pages.

Introduced micro-marking.

Introduced technical specifications for correcting technical errors on the site.

Analyzed the content of the site.

Analyzed external links.

Implemented an external promotion strategy.

The results

Previous period: number of clicks in three months: 8718; impressions: 267 thousand; average position: 19.5

The period of our work: the number of clicks for three months of our work: 15293; impressions: 463 thousand; average position: 13.6

Data from Google Search Console

Data from Google Analytics

The results

Data from Google Search Console

Data from Google Analytics

Conclusion

Organic traffic increased by 113.6%

Conversions increased by 218.94%

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