Get an offer

SMM reactivation of the TikTok account of BISBANK

How to get +354K views and +1.9K followers in 90 days

#SMM

Input data

Client: BISBANK, a bank specializing in investments and savings.

Duration of work: 3 months.

Team: SMM specialist, proofreader, content creator, designer.

Problem: The brand had limited awareness and low audience engagement across digital channels. The situation was further complicated by the fact that its TikTok account had been inactive for a year. As a result, the brand had lost touch with its audience, and a channel with significant reach potential remained untapped. Reactivating TikTok became a strategic priority for building trust and creating a more relatable brand image.

Tasks:

increase the bank's brand awareness on TikTok;

attract a younger audience, individual entrepreneurs, and digital users;

create viral content to generate organic reach;

promote the bank's products and services through content.

List of works

We audited the brand's previous presence on TikTok and analyzed the audiences of competitors and the financial sector as a whole. We developed a content strategy that took into account the specifics of the banking niche (communication restrictions and reputational risks) while also aligning with the platform's format. We identified key topics, content categories, and posting frequency, and aligned the direction with the client's preferences regarding tone of voice and brand messaging.

Instead of traditional content about products and services, we focused on everyday situations familiar to the audience and related to finances, presented through humor and recognizable real-life scenarios. This allowed us to communicate with followers in a language that resonated specifically with the TikTok audience.

We launched a targeted advertising campaign to scale reach and accelerate audience growth. Promotion was set up across the entire territory of Ukraine, which significantly increased the number of views, boosted brand awareness among new audiences, and supported organic growth through paid promotion.

Results

The brand's page gained:

- +1.9K followers;
- 354K video views (+2,277%);
- 9.7K likes and 335 shares.

Results

The brand's page gained:

- +1.9K followers;
- 354K video views (+2,277%);
- 9.7K likes and 335 shares.

Conclusions

Refreshing the content strategy, maintaining a consistent video posting schedule, and introducing targeted advertising delivered measurable results. The campaign demonstrated the effectiveness of the reactivation strategy: after approximately a year of inactivity, the account generated a total number of video views equivalent to roughly 15 times its follower count.

This case demonstrates that TikTok can be an effective channel not only for maintaining brand visibility and a consistent digital presence but also for expanding reach and building audience engagement. Combining organic content with paid promotion makes it possible to scale reach, attract new audiences, and maintain ongoing communication with existing and potential customers.

Consistent, long-term promotion on TikTok can strengthen BISBANK’s market position, provide an additional channel for showcasing its products and services, and help attract new customers and potential partners.

Do you want the same?

Order an individual consultation to discuss your project!

Order