How to attract subscribers and expand the audience's understanding of the service with the help of an updated concept and interactive tools
Client: online digital television service.
Problem: the service's page on the social network had not been promoted before, so it had low-key metrics and an inactive audience.
Term of work: 6 months.
1. We developed a content strategy that emphasized interactive content and sections related to cinematic products and events broadcast on television. In particular, movie selections by topic, announcements of sports events, announcements of movies, cartoons, and TV series in the service, and promotional posts about OmegaTV services and products.
Examples of section design
2. We covered high-profile news events broadcast on television, particularly the Eurovision Song Contest 2024 and the Olympics 2024. We made announcements and followed the events' results with our subscribers.
3. We filmed to cover the service's services (cinema room, broadcast recording, the ability to watch TV on multiple devices, etc.) According to the page statistics, videos in this format were well received by subscribers and gained much coverage and interaction.
4. We developed a new visual concept for the page and proposed a recognizable style for the service's social media, which significantly improved the quality of the content.
Comparison of the previous and new design
Before (design of posts before working with us)
After (design of posts after the implementation of the updated design concept)
The new design concept was also used for Stories
Example of Stories design
5. We promoted posts to the target audience based on their thematic preferences. The goals were “Interaction” (the average cost was $0.03-0.05) and “Recognition” (the average cost was $0.14-0.17 per 1000 users covered).
6. We regularly held contests and tested different mechanics and formats. Thanks to the contests, the page's audience grew by 300-400+ subscribers each time. The critical contest conditions are to subscribe to the page, repost a post, and write a thematic comment (for example, about your favorite movie character). The target audience actively participates in such contests, with participants ranging from 300 to 500.
Examples of contest posts and their results
During the six months of promotion, the page's followers almost doubled from 2,102 to 3,986.
The average page coverage is up to 250,000 per month.
Coverage before cooperation with us (March 2024)
Coverage rate during cooperation with us (August 2024)
The average monthly number of interactions (likes, comments, reposts) is 4,000. Interactive content, contests, and posts with polls actively commented on by the target audience generate the highest number of interactions.
Average monthly interactions on the page
1. We developed a content strategy that emphasized interactive content and sections related to cinematic products and events broadcast on television. In particular, movie selections by topic, announcements of sports events, announcements of movies, cartoons, and TV series in the service, and promotional posts about OmegaTV services and products.
Examples of section design
2. We covered high-profile news events broadcast on television, particularly the Eurovision Song Contest 2024 and the Olympics 2024. We made announcements and followed the events' results with our subscribers.
3. We filmed to cover the service's services (cinema room, broadcast recording, the ability to watch TV on multiple devices, etc.) According to the page statistics, videos in this format were well received by subscribers and gained much coverage and interaction.
4. We developed a new visual concept for the page and proposed a recognizable style for the service's social media, which significantly improved the quality of the content.
Comparison of the previous and new design
Before (design of posts before working with us)
After (design of posts after the implementation of the updated design concept)
The new design concept was also used for Stories
Example of Stories design
5. We promoted posts to the target audience based on their thematic preferences. The goals were “Interaction” (the average cost was $0.03-0.05) and “Recognition” (the average cost was $0.14-0.17 per 1000 users covered).
6. We regularly held contests and tested different mechanics and formats. Thanks to the contests, the page's audience grew by 300-400+ subscribers each time. The critical contest conditions are to subscribe to the page, repost a post, and write a thematic comment (for example, about your favorite movie character). The target audience actively participates in such contests, with participants ranging from 300 to 500.
Examples of contest posts and their results
During the six months of promotion, the page's followers almost doubled from 2,102 to 3,986.
The average page coverage is up to 250,000 per month.
Coverage before cooperation with us (March 2024)
Coverage rate during cooperation with us (August 2024)
The average monthly number of interactions (likes, comments, reposts) is 4,000. Interactive content, contests, and posts with polls actively commented on by the target audience generate the highest number of interactions.
Average monthly interactions on the page
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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