How we drew attention to the offline activity of a grocery chain thanks to UGC content and thematic headings
Client: the chain of grocery stores KOLO.
Issue: short deadlines for the development and implementation of an advertising campaign.
Duration: 9 weeks.
1. We developed the thematic design of the page and separate sections dedicated to the campaign, as well as separate highlights, in which all materials related to the info drive were fixed.
Examples of such visuals:
2. UGC creators whose videos were posted on Facebook, Instagram and TikTok were brought into cooperation. To maximize the audience's interest in the info drive, UGC video was used for the announcement and start of the campaign and in this way reached almost 250,000 users.
The best results were obtained by making a joint post with the creator, thanks to which the rate reached more than 160,000 users.
3. We filmed the process of handing over the smartphone to the winners and posted the finished materials in Reels format. Thanks to the video with the winners, we additionally reached more than 40 thousand users.
4. Animated videos were also used, in particular with trending templates:
5. We launched targeted advertising, namely the promotion of posts with the goals of Interaction and Profile visits. To do this, we gathered audiences based on interests and segmented them. We also used methods for organic promotion: hashtags and trending sounds.
The dynamics of the growth of followers on the KOLO Instagram account at the beginning of the promotion of activities on the occasion of the birthday and at the end:
Indicator of unique reach on the KOLO Instagram account at the beginning and end of the promotion of activities on the occasion of the birthday:
1. We developed the thematic design of the page and separate sections dedicated to the campaign, as well as separate highlights, in which all materials related to the info drive were fixed.
Examples of such visuals:
2. UGC creators whose videos were posted on Facebook, Instagram and TikTok were brought into cooperation. To maximize the audience's interest in the info drive, UGC video was used for the announcement and start of the campaign and in this way reached almost 250,000 users.
The best results were obtained by making a joint post with the creator, thanks to which the rate reached more than 160,000 users.
3. We filmed the process of handing over the smartphone to the winners and posted the finished materials in Reels format. Thanks to the video with the winners, we additionally reached more than 40 thousand users.
4. Animated videos were also used, in particular with trending templates:
5. We launched targeted advertising, namely the promotion of posts with the goals of Interaction and Profile visits. To do this, we gathered audiences based on interests and segmented them. We also used methods for organic promotion: hashtags and trending sounds.
The dynamics of the growth of followers on the KOLO Instagram account at the beginning of the promotion of activities on the occasion of the birthday and at the end:
Indicator of unique reach on the KOLO Instagram account at the beginning and end of the promotion of activities on the occasion of the birthday:
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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