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SEO optimization for a construction company of cottages and townhouses

How to increase organic traffic by over 898%, and conversions by over 6,179%

#Construction

Input data

Client: construction company of cottages and townhouses.

Timing: over 2 years.

Team: project manager, SEO specialist, copywriter, editor.

Problem: High competition in the niche. The site pages needed optimization of meta tags and texts, and the link profile was not strong enough for effective promotion.

Tasks

implementation of On-Page optimization of priority pages;

increase traffic to the site from organic search results;

development and implementation of Off-Page strategy;

correction of technical errors on the site.

List of works

We formulated a site promotion strategy. We determined the stages of On-Page, technical and external optimization work.

We collected and clustered the semantic core for priority pages. We checked the relevance of keywords and removed duplicates.

According to the collected semantic core, we optimized texts, meta tags and titles on priority pages, improving readability and relevance for search engines.

We conducted a full technical audit of the site: checked errors, loading speed, correctness of redirects and accessibility for crawling search engines.

We fixed technical errors on the web resource, configured redirects, wrote Alt for images and ensured correct indexing of pages.

We implemented various types of micro-markup. We added structured data to improve page display in search engines.

We formed an external promotion strategy based on competitor analysis and link profile. We analyzed the quality of donor domains and the naturalness of the link profile.

We implemented Off-Page optimization. We selected authoritative and thematic platforms. We implemented the purchase and placement of links.

We optimized the Blog section and attracted an additional share of information traffic by placing thematic articles.

Results

Organic traffic increased by 898%, which directly affected business indicators. If previously the site almost did not convert user actions into targeted ones, then during the implementation of the strategy we managed to get 3328 conversions. This means not just an increase in traffic, but the transformation of users into real customers.

Data from Google Analytics: organic traffic growth of 898.76% and conversions (main events) of 6,179.25%

Keyword dynamics at the beginning of work:

TOP 3 – 9
TOP 10 – 6
TOP 30 – 10

Keyword dynamics after optimization:

TOP 3 – 22
TOP 10 – 26
TOP 30 – 6

Results

Data from Google Analytics: organic traffic growth of 898.76% and conversions (main events) of 6,179.25%

Keyword dynamics at the beginning of work:

TOP 3 – 9
TOP 10 – 6
TOP 30 – 10

Keyword dynamics after optimization:

TOP 3 – 22
TOP 10 – 26
TOP 30 – 6

Conclusions

Thanks to a correctly selected SEO strategy, we improved the main indicators and significantly changed the overall effectiveness of the site as a channel for attracting users. Work on technical optimization, high-quality content and systematic external promotion made it possible to form a stable increase in visibility in the search engine.

Optimization of priority pages and expansion of semantics gave a significant improvement in positions. This directly affected the growth of organic traffic. It is also important to note that attracting targeted traffic led to a significant increase in conversions.

The case demonstrates that even in the highly competitive real estate niche, website promotion and the right promotion strategy can ensure not only traffic growth, but also long-term results.

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