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Website development for the Persha Kyivska Servisna Sluzhba

Creating a convenient website with the ability to quickly order repairs, check the status of the application and receive up-to-date information about services

#Web Dev

Input data

Client: service center for repairing equipment in Kyiv.

Work period: 2 months and post-service.

Team: project manager, WEB-dev Team Lead, UI/UX designer, developer, graphic designer, website editor, SEO specialist.

Problem: the lack of a website for a service center in Kyiv slows down business development. The company loses customers from Google, does not build trust and is inferior to competitors. The lack of information about services and contacts reduces appeals, increases dependence on recommendations and leads to loss of profit and control over the image.

Tasks:

develop a clear, fast, adaptive website;

implement feedback forms for submitting a repair application;

implement the functionality of checking the repair status online;

optimize the site for SEO promotion (meta tags, title structure, texts, etc.);

set up analytics to track site performance.

List of works

Site development. We chose CMS WordPress for easy content management. We used a simple, adaptive design optimized for mobile devices. We implemented clear navigation so that the user could quickly find the necessary services.

Working with the site's functionality. The repair request form is simple, intuitive, with automatic processing. Checking the repair status: the user enters the request number and receives up-to-date information online.

SEO optimization. Meta tags and titles for all pages are written, structured data (Schema.org) is implemented to improve visibility in search, and SEO texts with key queries are added to increase the relevance of pages.

Analytics and monitoring. Google Analytics, Google Tag Manager are installed. SEO monitoring is configured to assess the site's positions.

Results

The result was a modern, functional and user-friendly website that fully meets the business goals and needs of the target audience.

Persha Kyivska Servisna Sluzhba received an independent channel for attracting customers and reduced dependence on third-party platforms

Users received a convenient tool for checking the status of the application

Created a foundation for further scaling (contextual advertising, expansion of services, regional SEO)

After implementing SEO optimization and setting up analytics, the site began to attract traffic steadily. The average monthly visit rate was 6 thousand users per month, which formed a new channel for regular receipt of applications without additional costs for aggregators.

The site's conversion rate is currently 16%, which confirms the effectiveness of the structure, understandable application forms and a properly built user journey. The site not only generates appeals but also builds trust in the brand, demonstrating the openness of the company and transparency of processes.

Results

The result was a modern, functional and user-friendly website that fully meets the business goals and needs of the target audience.

Persha Kyivska Servisna Sluzhba received an independent channel for attracting customers and reduced dependence on third-party platforms

Users received a convenient tool for checking the status of the application

Created a foundation for further scaling (contextual advertising, expansion of services, regional SEO)

Conclusions

Creating its own site allowed the service department to move from unsystematic customer engagement through recommendations and aggregators to a stable online presence with a controlled flow of applications. Thanks to the understandable structure, adaptive design and implemented online application functionality, users received a convenient tool for quickly ordering repairs and checking the status of the application.

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